Head of Growth and Strategy

Company Description

Cladbe is a PropTech SaaS platform designed to revolutionize the way real estate developers, builders, agents, and channel partners manage their business lifecycle. The platform helps companies digitalize and optimize processes, making it easier to scale operations from lead generation to project handover. Cladbe is committed to driving digital transformation in the real estate industry by merging two business models: Cladbe (B2B) – a complete Operating System for Builders and Brokers (SaaS), and Property.new (B2C) – a transparent, zero-fake-listing marketplace for home buyers.

The Role

This is an Architect-Executor role. You will design the Go-to-Market strategy for India and lead the team to execute it, acting as the bridge between Product capabilities and Market reality.

What You Will Own

• The Playbook (Strategy): Define target segments and markets. Determine pricing models (SaaS subscriptions vs. Commission splits) and value propositions.
• The Sales Engine (B2B): Set BDM targets, script pitches, and personally lead the first 50 critical meetings to close Key Accounts and Anchor Builders.
• The Demand Gen (B2C): Oversee the marketing function to ensure traffic on Property.new matches inventory acquired via SaaS.
• Revenue Operations: Own the P&L for growth and decide capital deployment across Ads, Events, and Commission kickbacks for maximum ROI.

How You Will Spend Your Time

• Orchestrating the War Room: Monitor Growth Dashboard metrics including CAC, Churn, and Pipeline velocity. Make real-time decisions on capital deployment.
• Leading from the Front (Field Work): Spend significant time in market (Noida/Gurgaon) closing Anchor deals with top-tier Developers and understanding ground reality.
• The Product Feedback Loop: Act as bridge between Street and Code. Translate market feedback into product improvements through vigorous debate with Founders and Product Managers.
• Sales Enablement and Coaching: Lead the Sales team as Captain. Run pitch reviews, shadow critical calls, and arm BDMs with best scripts and value propositions.
• Expansion Strategy: While the team executes current sales, plan next quarter’s moves and design entry strategies for new city launches.

Who You Are

• The 0 to 1 Guy/Gal: You have taken a product from No Revenue to PMF (Product Market Fit). You understand the chaos of early-stage startups.
• PropTech Native: You understand the Indian Real Estate ecosystem deeply. You know how Mandates work, why Underwriting is risky, and how Channel Partners influence deals.
• Data-Backed Intuition: You trust your gut for sales but back it up with data. You live in CRMs and Analytics dashboards.
• Leadership: You have managed hybrid teams including Sales Hunters and Digital Marketers.

Requirements

• Experience: 3+ years total experience, with at least 3 years in a Head of Sales, Growth, or Strategy role in a B2B SaaS or Marketplace startup.
• Track Record: Proven history of designing and executing a GTM plan that resulted in measurable revenue growth.
• Noida/NCR Advantage: Existing relationships with Builders/IPCs (International Property Consultants) in North India is a massive plus.

Why This Role?

• The Keys: You have full control over the Growth budget and hiring the sales/marketing team.
• The Legacy: You are building the distribution network for the future of Indian Real Estate.