CleverTap is the World’s #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It’s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.
The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Gojek, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.
Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta.
For more information, visit clevertap.com or follow on LinkedIn and Twitter.
About the Function:
The Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable 100% revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand.
We are in the process of building Centres of Excellence for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, field marketing, product marketing and more.
We are a team of Growth Pilots where everyone works together towards a common objective:
P : Act with First Principles
I : Take Initiative
L : Seek to Learn
O : Take Ownership of Outcomes
T : Help Achieve Together
S : Speak up then Commit
About the Role:
The Senior Manager of Marketing Operations will be responsible for the execution of strategy, design, and operations of the business’s lead management processes, marketing databases, marketing automation solutions, and tracking performance in order to plan, report, conduct analyses
What will you do:
- -Database management – Identify TAM, SAM, SOM, accounts and contacts list, monitor always on database enrichment
- -Marketing Automation – Evaluation, procurement and implementation of the right MarTech stack/tools for the marketing team. Manage ongoing relationships with all MarTech companies
- -Processes – Design, implement and monitor various processes in Marketing function e.g. new agency appointment, PO and payment process etc.
- -Compliance – Adherence to internal policies and external compliance norms like data privacy guidelines applicable in various countries
- -Manage procurement, contracts, subscriptions and vendor payments for marketing
- -Ensure budget adherence by all regional and central marketing teams
- -Ensure domain and IP reputation, improve open rates, CTRs and reduce unsubscribes, create an effective communication strategy to convert marketing qualified leads into sales qualified leads
- -Segmenting, enriching, and integrating existing databases to give all GTMs the contacts that they require.
- -Creating functional level reports for each market as well as prospecting targets based on the past quarter’s behavior. Interlock with sales on attribution and opportunity challenges to report the right funnel for QBRs
- -Analyzing channel level data based on ROI and region to come up with budgets for next quarter and their distribution.
- -Maintains work process flows by coordinating information and requirements with related operational departments to ensure efficiency in the marketing department.
What are we looking for?
Must have:
- -Graduate/Post Graduate with 5+ years in Marketing with SaaS firms with at least 3+ years of experience in Marketing Operations
- -Very proficient in the following tools: Ahrefs, 6 Sense, Discover.Org (Only NAM), Drift, Gong, HubSpot, Outreach, SemRush, SproutSocial, Tryprospect (email), Wrike, Zapier, MixRank (For Digital First)
- -Strong analytical and problem-solving skills,Data driven with the ability to draw insights, trends
- -Self starter, Ability to deal with ambiguity, Operate independently with limited supervision,
- -Results Oriented, with ability to drive cross functional collaboration.
- -Exceptional oral and written communication skills
Good to have:
- -Functional: Email deliverability, content creation, Technical skills, Analytical with strong logical reasoning to figure out patterns in data, data interpretation, Microsoft excel
- -Behavioral: Conflict resolution between sales and marketing, Stakeholder communication across infra and marketing, Ability to disseminate knowledge across the team, Communication (oral and written)
- -Strong working knowledge of Salesforce, MS Office and Google Applications.
Who will you report to: Associate Director- Marketing Operations
Measures of Success:
- -MQL to SQL conversion though marketing automation
- -Click to Cash Ratio – Marketing funnel analysis across TOFU, MOFU and BOFU
- -ROI, # Cost per Lead
- -Customer Lifetime Value
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
What is working at CleverTap like?
- Be a part of a global category creator – hyper growth B2B SaaS startup
- Work in a fast-paced, dynamic environment where your contribution matters
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success
- You are passionate about experience technology and its impact on enabling growth
- Innovate at scale, with learning opportunities and having fun along the way!
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