Product Marketing Manager

Hybrid Full TimePoway, California, United StatesCohu

This Product Marketing Manager role focuses on building and growing a profitable business for thermal systems, specifically within the semiconductor test market. The role involves product definition, go-to-market strategy, business development, and managing product life cycles. The ideal candidate will be an entrepreneurial product CEO focused on understanding customer needs and transferring that knowledge to the sales channel.

Requirements

  • Define target customer segments and value propositions for thermal applications.
  • Conduct market research, competitive analysis, and customer interviews.
  • Develop product positioning and messaging.
  • Identify and assess new business opportunities.
  • Evaluate ROI across program phases.
  • Coordinate and cross-functional teams.

To apply for this job please visit hcbo.fa.us2.oraclecloud.com.

Latest articles on the blog

RECRUITERS!

Reduce the risk of your recruitment process (applicant quality, long and inefficient process) by selecting from a relevant pool of candidates.

POST A NEW JOB NOW!