Shopper Marketing Manager

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories. Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition.

Requirements

• Manage the annual category activity grid (NPD, media, sampling, consumer and shopper programs) for the subsidiary
• Develop GTM plan for new products including selling story preparation, trade samples availability, KV adaptation to standard POP, product availability
• Develop activation ideas on behalf of the hub when designated as the lead country
• Develop local Shopper marketing programs (Retail Environment and Customer Collaboration)
• Own and manage category/ shopper budget (on the ground activation)
• Build expertise on touch points for Marketing activation planning and execution
• Be the point of contact for Consumer Marketing in the Hub for translation/adaptation of POP materials
• Build shopper knowledge and Insights, support RM Team leader for insights prioritization
• Responsible for competitive and Local Intelligence
• Conduct category analysis to identify opportunities in the market and recommend plans/activities to grow business and share
• Own the country category perspective, within the monthly CBP discipline process
• Coordinate regular ROI, ROMI and ROO review
• Develop category knowledge bundle book
• Work with Retail Environment manager to activate Category Growth Drivers in the customers plans, RCD process, shopper marketing programs
• Coordinate with external Research, Insight agencies to obtain market intelligence, category trend, insights