FreeWheel is seeking a Senior Product Marketing Manager to lead the go-to-market strategy and execution for its agency-facing demand-side solutions. The ideal candidate brings experience from an agency or DSP environment, expertise in agency TV and CTV buying models and programmatic workflows, and the agility to rapidly iterate on positioning, packaging, and activation strategies in collaboration with cross-functional partners.
Requirements
- Partner with Commercial and Product teams to accelerate the adoption of FreeWheel Buyer Cloud and Curation Hub among agency holding companies and large independent agencies.
- Act as a strategic GTM partner to Sales, directly supporting live deals, major proposals, and client engagements with differentiated messaging, product expertise, and objection-handling strategies.
- Own the development and continuous evolution of agency-specific messaging frameworks, personas, and buyer journeys that underpin all GTM execution.
- Develop and refine agency-focused packaging and offer design aligned with commercial objectives and product capabilities.
- Rapidly test and iterate positioning, messaging, and materials based on sales feedback and performance insights.
- Lead collaboration with Sales Marketing to develop toolkits, competitive intelligence, and playbooks that enable sellers to clearly articulate FreeWheel’s value and differentiation.
- Partner with other product marketers and Sales Marketing to ensure consistent Advertiser Suite narratives across campaigns and GTM materials.
- Synthesize agency feedback, competitive signals, and market trends into actionable recommendations that inform product roadmaps, packaging decisions, and GTM priorities.
- Contribute to planning and execution of key market moments at major industry events (e.g., AdWeek, CES, POSSIBLE, FreeWheel client summits).
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Tuition Reimbursement
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