As a Marketing Manager at Chartwells Higher Education, you will play a pivotal role in driving our campus dining program’s success at Eastern Michigan University. This opportunity allows you to creatively engage with the student community, demonstrating your knowledge of Generation Z and Centennial marketing strategies to improve guest happiness and revenue.

Requirements

Develop and manage an annual marketing plan and budget for the entire campus, ensuring the achievement of sales goals across meal plans, retail, residential, and catering operations
Develop and implement innovative promotions and awareness campaigns to boost sales in resident dining, retail, catering, concessions, and summer camps/conferences

Maintain regular communications with clients and the campus community on a daily, weekly, and monthly basis
Conduct and analyze consumer research, market conditions, and competitor information to inform marketing strategies
Manage and complete the dining brand’s digital strategy
Coordinate consumer feedback programs and analyze results to improve services

Establish and maintain merchandising standards
Present to various campus departments and student groups throughout the year
Collaborate with campus departments on ongoing and new campaigns
Supervise Student Success interns or sales ambassador teams
Coordinate and complete training and engagement programs for associates
Report on return on investment and key performance metrics
Develop vision plans and conduct quarterly client and collaborator presentations
Other duties as assigned, including supporting satellite campuses or regional marketing efforts, which may require occasional evening, late night, and/or weekend availability