Senior Director, Marketing Operations and Analytics

Constant Contact is seeking a Senior Director of Marketing Operations and Analytics to drive data-informed marketing strategy. This role involves leading the team responsible for measuring marketing performance, optimizing technology, and delivering insights to drive growth. The ideal candidate will be a strategic leader with a hands-on data analysis background.

Requirements

• 10+ years of experience in marketing analytics, measurement, attribution, or a related quantitative field.
• Bachelor’s or Master’s degree in a quantitative field.
• Deep, hands-on expertise in advanced measurement methodologies, including MMM, MTA, incrementality testing, brand lift, LTV modeling, and customer segmentation.
• Proven ability to manage a modern marketing tech stack.
• Expert-level proficiency in SQL and extensive experience with visualization tools (Tableau or PowerBI) and Python/R (optional).

Benefits

• health and welfare benefits including paid leave

Tagged as: Data Analysis, Data Visualization, Google Analytics