Content Marketing Coordinator, Specialty Medical Products

What Content Marketing contributes to Cardinal Health

The Content Marketing team is responsible for partnering with marketing and cross functional teams across the Medical Segment organization to deploy, measure and optimize omnichannel marketing strategies used to attract, engage and retain an audience. We do this by creating and sharing valuable, relevant and consistent content to establish expertise, promote brand awareness and drive demand.

Job Summary

We are looking for a Content Marketing Coordinator that specifically supports the Specialty Medical Products* marketing teams. The Content Marketing Coordinator will be responsible for supporting the recommendation, execution and deployment of cohesive content marketing strategies based on business objectives. The ideal candidate will have digital marketing experience, a positive attitude and be highly motivated. This individual will report to the Senior Content Marketing Manager who will provide supportive guidance over the content strategies the Coordinator proposes and will be expected to work on projects of moderate complexity.

*Specialty Medical Products include the following portfolios: enteral feeding devices, compression, monitoring, surgical gloves and Sustainable Technologies.

Responsibilities

• Partner with the Medical Products organization to help develop thoughtful omnichannel campaigns to help achieve strategic goals
• Works with multiple cross functional partners to execute end-to-end content development and strategic deployment including management of the copy approval process
• Apply excellent digital marketing expertise by identifying, executing and/or managing digital tactics/channels including: email, SEO/SEM, social media, programmatic and native advertising
• Proposes KPIs for content strategies to optimize spend, track campaign performance and ultimately measure ROI
• Capture, review and recommend actionable optimizations related to content performance metrics
• Exemplifies excellent project management skills to deliver projects on time
• Helps provide SG&A budget planning consultation and spend management support for content marketing efforts
• Develops creative briefs for content marketing efforts
• Craft SOWs and manages relationships with agencies
• Drives content marketing best practice and process improvement
• Collaborates with internal teams and vendor partners to achieve desired results

Qualifications

• S. degree in Marketing or related field or equivalent work experience preferred
• 2+ years experience in related field, preferred
• Digital marketing experience, either in-house or at an agency/consultancy
• Medical device, healthcare marketing, advertising agency, and/or product management experience, preferred
• Ability to travel 10-15% of the time

Preferred Technical Skills

• Proficient with Microsoft Office products, including but not limited to Word, Excel, Outlook and PowerPoint
• Digital marketing experience, either in-house or at an agency/consultancy highly preferred
• Experience in Pardot, Sales Cloud and Salesforce Marketing Cloud
• Basic understanding of HTML, CSS and Amp script
• Basic Photoshop and Dreamweaver experience
• Proficient computer skills and understanding of project management systems (e.g., Workfront, Sharepoint and Microsoft Teams), preferred
• Experience with managing industry trade pubs, webinars, etc. preferred
• Understanding of HTML, CSS and Amp script, preferred
• Content development experience in healthcare preferred
• Strong financial acumen with experience managing project budgets

Preferred Soft Skills

• Excellent written and verbal communication skills
• Excellent presentation skills – ability to create and give PowerPoint based presentations
• Detail oriented, highly organized with exceptional project management skills
• Ability to work well independently and within a team setting, including across multiple internal teams and geographies
• Skilled at working effectively with cross-functional teams in a matrixed organization
• Capable of multi-tasking and prioritization to deliver on business commitments in a fast-paced environment
• Experience managing multiple projects and deadlines at one time
• Strong problem-solving skills and willingness to roll up sleeves to get the job done

What is expected of you and others at this level

• Applies working knowledge in the application of concepts, principles and technical capabilities to perform varied tasks
• May contribute to the development of policies and procedures
• Works on projects of moderate scope and complexity
• Identifies possible solutions to a variety of technical problems and takes action to resolve
• Applies judgment within defined parameters
• Receives general guidance and may receive more detailed instruction on new projects
• Work reviewed for sound reasoning and accuracy
• Positive attitude
• Willing and eager to take on new challenges

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

Tagged as: Content Marketing, Marketing

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