Senior Marketing Manager, Customer Brands

Job Description

At CooperVision, a division of CooperCompanies, we’re driven by a unifying purpose to help people to experience life’s beautiful moments. We are connected through our shared values – dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com.

We’re looking for a Senior Marketing Manager, Customer Brands to own and grow a portfolio of private label contact lens brands for strategic customers. This is a high-impact role for a strategic, hands‑on marketer who enjoys operating like a brand GM—owning strategy, P&L, and execution end to end.

You’ll lead customer brand positioning, portfolio growth, and go-to-market execution while partnering cross‑functionally across Sales, Product, Regulatory, Supply Chain, and external agencies in a regulated healthcare environment.

Responsibilities

• Own brand strategy, positioning, and P&L for a portfolio of private label/customer brands
• Lead growth roadmaps, lifecycle management, and portfolio expansion across customer segments
• Develop compelling brand stories, visual identity, and packaging strategies aligned to customer needs
• Drive forecasting, demand planning, and budget ownership in partnership with Finance and Sales
• Collaborate with Sales and Account Managers on launches, promotions, and customer‑specific programs
• Guide creative and digital agencies to deliver impactful, insight‑led campaigns
• Support digital and e‑commerce strategies, using analytics to optimize performance
• Ensure all marketing activities meet FDA, labeling, and regulatory requirements
• Lead cross‑functional teams through customer brand go‑to‑market initiatives
• Coach and develop junior marketers, fostering strong execution and accountability

Qualifications

• 5–10 years of experience in brand management or B2B marketing, ideally in healthcare, medtech, or a regulated industry
• Experience managing private label or customer brand portfolios
• Proven ability to own and manage brand P&Ls
• Strong analytical, project management, and stakeholder influence skills
• Experience with Salesforce, Showpad, or similar CRM and sales enablement tools
• A proactive, roll‑up‑your‑sleeves mindset with executive presence

Education & Travel

• Bachelor’s degree required; MBA/MS preferred
• Approximately 20% domestic travel

Why You’ll Love This Role

• True brand ownership: Run your portfolio like a business—strategy, P&L, and execution included
• Strategic visibility: Partner directly with senior leaders and key customers
• Customer‑centric challenge: Build brands across multiple customers and channels
• Cross‑functional influence: Work closely with Product, Regulatory, Sales, and Supply Chain
• Growth & innovation: Operate at the intersection of creativity, compliance, and healthcare innovation
• Hands‑on leadership: Lead, mentor, and grow talent while staying close to the work

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $141,000.00 and $200,500.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.

#J-18808-Ljbffr