Senior Product Marketing Manager

We are looking for a Senior Product Marketing Manager to own the go-to-market engine and contribute to the product strategy inputs that fuel it. This is a hybrid role that blends the best of product marketing and product management. You will drive GTM execution while also sitting close to the product roadmap, contributing market intelligence, competitive analysis, and structured product requirements that shape what we build next.

Requirements

• Conduct ongoing competitive analysis across the gaming controller and peripherals landscape
• Author Market Requirements Documents (MRDs) that synthesize voice-of-customer research, market trend analysis, and competitive gaps into clear product opportunity briefs for stakeholders
• Collaborate with Product and Engineering to develop and review Product Requirements Documents (PRDs)
• Contribute to product roadmap planning by providing data-backed recommendations on feature prioritization, product line gaps, and opportunity sizing
• Serve as the market intelligence hub for the team — monitoring industry trends, player community feedback, and emerging competitive threats to inform both near-term launches and longer-term roadmap decisions
• Develop end-to-end GTM strategies and launch plans including target audience definition, messaging frameworks, positioning, and activation sequencing
• Lead creative brief development and manage review cycles to ensure all launch assets (packaging, digital, retail, and PR) are on-message and on-time
• Own product naming across NPIs and design variants, ensuring consistency with brand architecture
• Manage global product launches and develop localized GTM strategies for key international markets
• Develop product education content including quick-start guides, reviewer guides, how-to content, and FAQs that reduce friction and drive customer confidence
• Collaborate cross-functionally to develop strategy and execution of direct-to-consumer and channel marketing across key retail and e-commerce partners
• Proactively partner with channel teams to anticipate needs, improve merchandising standards, and push for content optimization and A/B testing
• Experience launching consumer electronics or gaming hardware products — gaming peripherals, accessories, or controllers strongly preferred — with ownership across messaging, creative, packaging, and channel

Benefits

• Comprehensive medical, dental, and vision benefits
• 401K Plan
• Tuition Assistance
• Bonus
• Employee Discount Purchase Program
• Paid Parental Leave
• Employee Stock Purchase Program
• Generous paid time off and holidays