Supply Chain Product Marketing Manager

Remote Full TimeDallas, TX, United States (Remote)Coupa Software

Through the power of trillions of dollars in business spend, Coupa’s mission is to unlock our customers’ full potential to do well and do good, anchored in our shared belief that we are smarter together. Our customers, suppliers, and employees- our Coupanians- come together to co-create ideas and innovations that impact the power of spend.

Coupa is looking for a talented Product Marketing Manager to join our Marketing team and develop go-to-market positioning, messaging, and other critical assets for our Coupa Supply Chain Solutions. In this role, you’ll collaborate cross-functionally with product teams, sales, marketing, and customers to research supply chain personas, develop product positioning and messaging, and enable our global marketing and sales teams to succeed. As a member of the Product Marketing team, you must have a passion for communication and storytelling, a good listener and collaborator, and be results-driven with a high bar for work quality. You must also be willing to be coached and learn about the supply chain-related domains.

Where you can make an impact:

  • Work with Sales Operations and Marketing Operations to institutionalize a product marketing dashboard for Coupa Supply Chain Solutions
  • Develop clear, concise and compelling product positioning and messaging for Coupa Supply Chain Solutions
  • Enable sales organization to effectively understand and sell Coupa’s supply chain solutions.
  • Create and manage a compelling set of sales tools and collateral.
  • Work closely with the segment marketing, corporate marketing, sales, and demand generation teams to increase market presence and build pipeline and revenue
  • Partner with product management to help bring new products to market
  • Perform competitive intelligence research to identify product differentiators as well as potential gaps
  • Identify ideal customers to help develop references, case studies, and champions

Our ideal candidate has:

  • 2+ years of experience in supply chain-related product marketing or other related application areas including proven success in developing clear, compelling, concise messaging
  • Highly skilled at analytical decision-making and able to diagnose business issues and resolve problems
  • Ability to gather intelligence from data, present findings and decisions, influence stakeholders, and execute independently on initiatives
  • Ability to work across organizational lines, command respect, and influence without authority
  • Exceptional oral and written communication skills
  • Bachelor’s degree or equivalent experience required


  • Experience with Supply Chain related software technologies a plus
  • Experience with analytical tools is a plus

At Coupa, we’re building a great company that is laser-focused on three core values: ensuring customer success with an obsessive and unwavering commitment to making customers successful, focusing on results with a relentless focus on delivering results through innovation and having a bias for action, and striving for excellence with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.

At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today’s dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa here. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law.

Please be advised that inquiries or resumes from recruiters will not be accepted. By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa’s ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.

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