CRM Manager

We’re looking for an experienced CRM executive to step up into a CRM Manager role, to develop and optimise our new CRM function. Reporting into the Senior CRM Manager, you’ll drive engagement, retention and loyalty from our retail investor database (B2C). We are looking for someone creative and data-driven who can build complex marketing campaigns through our CRM platform, Braze.

Who we are:

As a leading European retail investment marketplace, Crowdcube raises finance for Europe’s hottest high-growth businesses by giving investors the opportunity to back businesses they believe in. Having amassed an investor community of over 1 million people, which has funded over 1,000 businesses, Crowdcube was named the most active investor in private equity in 2020.

Crowdcube was inspired by an unshakable belief in entrepreneurs that dream big, push at the edges and want to make a difference. Our mission is to democratise investment, helping to fuel the next generation of business who want to leave a mark on the world.

Since founding in 2011, we’ve successfully funded over 1,000 campaigns with brands from across the globe, such as Monzo, Brewdog, Grind, Cowboy, Mintos and what3words.

What you will be doing:

• Develop our CRM programme for Crowdcube investors
• Implement marketing automations at each stage of the lifecycle journey
• Work closely with wider stakeholders including the product, design and International teams to prioritise the customer journey and experience
• Implement end-to-end engagement strategies to increase investor activation and retention
• Implementing audience selection, segmentation and analysis
• Report on and improve database and investor KPIs, sharing key learnings and insights across the business
• Collaborate with the data team to identify investor behaviour and insights to inform new CRM programmes or campaigns

Ideally you will have:

• At least two years experience in a similar role, where you have implemented a CRM or customer marketing strategy
• Demonstrable experience of building advanced CRM campaigns
• Excellent verbal and written communication skills, with copywriting experience
• Quick learner and problem solver, eager to learn and develop within a B2C role
• A can-do attitude and great interpersonal skills
• Experience working with Braze, or a similar leading CDP/ESP
• Worked in a tech or product led business

What we are offering:

We like to nurture talent and ensure members of our team develop and hone their skills through training, attending conferences and subscriptions to online courses. We’re passionate and hard-working, and we take care of our team:

• Participation in the employee share option plan (subject to the prevailing company policy at the time)
• 25 days holiday + bank holidays + holiday for tenure
• Pension Scheme at 4% matched (UK Residents Only)
• Private Medical Scheme with AXA including dental and optical cash plans
• Access to Healing Clouds, a mental health platform
• Life Assurance Scheme (4 x salary)
• Access to Sunlight – a learning & development platform with a £1000 training and wellness budget per year
• Cycle to Work Scheme
• Weekly demos to show what we’re working on, monthly team meetings
• Company perks such as fruit, snacks, fitness classes and weekly office beers
• Company outings and activities (previous fun included a trip to a gin distillery, karaoke, charity football match, Square Mile Relay, bowling and a day at River Cottage)

Our interview process typically consists of an initial phone screen, an interview with the hiring manager and a task, followed by a final interview with other members of the team. There aren’t any trick questions and the task will typically be based on a real scenario the team have worked on.

Our policy is to employ the best-qualified people and provide equal opportunity for the advancement of employees including promotion and training and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.

We commit to treating all employees equally, whether they are home or office-based. We do not reward presenteeism but focus on impact. Employees may choose a different work schedule to meet personal or family needs. This includes early finishes, late starts, selecting your own working hours, and you may also choose to split your time between home and office.