Director, Product Marketing

Remote Full TimeSunnyvale, CA, United States (Remote)CrowdStrike

#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters – one team, one fight.

About the Role:

We are looking for a Director of Product Marketing to own the positioning, messaging, and go-to-market strategy for Falcon Complete, CrowdStrike’s industry-leading Managed Detection & Response (MDR) portfolio. This role will lead a team of product marketers and partner closely with our product management, business development, marketing, and sales teams to bring exciting new innovations to market, drive value to our customers, and grow our position as the cybersecurity platform of choice for stopping breaches.

We are the pioneer and clear leader in MDR, with the #1 global market share according to Gartner, as well as achieving a Leadership position in all major analyst reports. We need your passion and marketing leadership to capitalize on this unique opportunity and achieve an even stronger position.

You will work with the best in the industry, and we need you to bring your creativity, imagination and energy to this high-profile position. To be successful, you’ll need to be a strong leader and subject matter expert across multiple domains of cybersecurity. You’ll need to develop clear and crisp messaging and positioning for Falcon Complete, other related products, and the overall CrowdStrike Falcon XDR platform.

What You’ll Do:

  • Category creation: Own the category evolution to continue dominating existing markets, and drive category creation for new offerings.
  • Positioning: Create sharp, bold and differentiated positioning with a clear understanding of the target customer and the core capabilities of the offering.
  • Business Growth: Drive awareness, adoption, and growth Falcon Complete and related modules and services across the CrowdStrike Falcon platform.
  • PMM Leadership: Plan, implement, and manage our overall product marketing strategy for Falcon Complete and associated product and service offerings.
  • GTM Leadership: Engage with cross-functional teams to help design, plan and execute the go-to-market strategy that drives measurable results.
  • Content Creation: Develop fresh content including collateral, thought leadership assets and solution presentations, website content, videos, blogs, by-lined articles and more to execute communication strategies and accelerate the buyer’s journey.
  • Sales Enablement: Work closely with sales and alliances teams to ensure the value proposition, assets, training, support structures, and incentive plans are all in place for a strong sales motion in line with our product and ecosystem capabilities.
  • Market and Competitive Intelligence: Be the expert on target buyers, market trends, and competitive offerings across the cybersecurity landscape and how this intersects with our offerings. Use this to drive differentiation and influence overall planning.
  • Trusted Evangelist: Serve as an evangelist for our products through thought leadership and blogging, social media, and public speaking.

What You’ll Need:

  • 10+ years of cybersecurity product marketing experience strongly preferred.
  • Bachelor’s degree in business, marketing, or engineering preferred. MBA from a top tier program is recommended, but not required.
  • Very strong written communication and presentation skills.
  • Excellent people skills to interact with staff, colleagues, cross-functional teams and third parties.
  • Self-motivation, initiative, and resourcefulness to effectively manage multiple projects simultaneously.
  • Passion about cybersecurity and ability to deliver in the face of a challenge.
  • Strong cross-functional collaboration skills and comfort in the spotlight of high-visibility initiatives.
  • Ability to create clear and compelling messages as well as willingness to roll up the sleeves to create externally-facing assets or internal deliverables.
  • Strong presentation skills with ability to educate and inspire small groups and conference audiences.

Bonus Points:

  • High-tech, start-up, rapid growth and/or publicly traded company experience.
  • Love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business.

Benefits of Working at CrowdStrike:

  • Remote-first culture
  • Market leader in compensation and equity awards
  • Competitive vacation and flexible working arrangements
  • Comprehensive and inclusive health benefits
  • Physical and mental wellness programs
  • Paid parental leave, including adoption
  • A variety of professional development and mentorship opportunities
  • Offices with stocked kitchens when you need to fuel innovation and collaboration

We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation – generating the best possible outcomes for our customers and the communities they serve.

CrowdStrike is committed to maintaining an environment of Equal Opportunity and Affirmative Action. If you need reasonable accommodation to access the information provided on this website, please contact [email protected]​, for further assistance.

CrowdStrike participates in the E-Verify program.

Notice of E-Verify Participation

Right to Work

CrowdStrike, Inc. is committed to fair and equitable compensation practices. The base salary range for this position in the U.S. is $160,000 – $260,000 per year + variable/incentive compensation + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location.

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