Field Marketing Director – Strategic Accounts

#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters – one team, one fight.

About the Role:

The Field Marketing Director, Strategic Accounts is in charge of leading our marketing efforts for global and major accounts. As a successful hire, you will be an integral part of the Marketing and Sales teams, planning and coordinating marketing efforts for our most strategic accounts, communicating the marketing plans to those involved, and building awareness and positioning for our company’s solutions. You will also be working closely with our sales leadership to develop strategies that will help us maximize profits and market share.

The successful candidate should be able to demonstrate excellent strategic planning skills. He/she is also expected to execute marketing initiatives flawlessly and must demonstrate instances where he/she has a proven ability to successfully grow a business. Naturally, the candidate needs to have excellent organizational skills and the ability to effectively collaborate and communicate with key stakeholders within CrowdStrike.

This is a very exciting time for CrowdStrike as we consolidate our position in Americas markets. This key role has remarkable potential for both the company and the successful candidate.

What You’ll Do:

• Lead the development of strategic, account based marketing plans to build pipeline and drive revenue goals in our Majors account segment
• Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
• Oversee the implementation of the marketing strategy, creating and executing tailored programs including bespoke in-person/virtual seminars, industry events, meeting maker programs, thought leadership, executive conferences & roundtables
• Partner cross-functionally to deliver comprehensive portfolio of account specific marketing programs across campaigns, digital and events to help meet and exceed targets
• Collaborate effectively with regional enterprise field marketing managers to ensure cohesive and jointly leveraged efforts
• Track lead flow from campaign response through to pipeline generation, and collaborate with Sales Development to improve conversion metrics and beat goals
• Identify new business opportunities and continually review changes to the market, customer trends and the activities of competitors, adjusting the marketing plan if necessary
• Provide tools and materials to enable the sales team to function effectively
• Manage and measure marketing campaign costs, reporting on the effectiveness using pre-determined KPIs
• Utilize data for marketing campaigns, interrogating the organization’s databases and external data
• Cooperate with our global team to provide Americas input for market research studies
• Negotiate with media agencies and secure agreements on the production of promotional materials

What You’ll Need:

• 15+ years combined marketing experience including field, digital, and campaign marketing
• Must have demonstrable regional marketing experience supporting field sales organizations and channel partners
• Must have proven experience in growing a business by translating sales goals into credible marketing plans
• Must possess skills in database marketing and growing a prospect database
• Must be able to demonstrate an understanding in the different cultural dynamics across the North America region
• Skills in digital marketing and related forms of online engagement including progressive profiling and lead nurturing
• Must possess budget management and forecasting skills
• Excellent collaboration skills in working cross-functionally with sales organization, corporate marketing, peers and channel teams. We are looking for a great communicator with good presentation skills
• Excellent organizational and project management skills: lead cross-functional teams to deliver programs, manage multiple projects simultaneously, work on tight deadlines and keep all programs on schedule
• Experience in attending sales calls and Quarterly Business Reviews (QBRs) for the regions supported
• Must demonstrate experience in managing and negotiating vendor contracts
• Experience in tracking and measuring marketing events, programs and metrics

Bonus Points:

• Experience in the fast-paced cybersecurity industry
• An interest and understanding of Formula One hospitality is advantageous

Benefits of Working at CrowdStrike:

• Remote-first culture
• Market leader in compensation and equity awards
• Competitive vacation and flexible working arrangements
• Comprehensive and inclusive health benefits
• Physical and mental wellness programs
• Paid parental leave, including adoption
• A variety of professional development and mentorship opportunities
• Offices with stocked kitchens when you need to fuel innovation and collaboration

We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation – generating the best possible outcomes for our customers and the communities they serve.

CrowdStrike is committed to maintaining an environment of Equal Opportunity and Affirmative Action. If you need reasonable accommodation to access the information provided on this website, please contact [email protected]​, for further assistance.

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Right to Work

CrowdStrike, Inc. is committed to fair and equitable compensation practices. The base salary range for this position in the U.S. is $150,000 – $240,000 per year + variable/incentive compensation + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location.

Tagged as: Marketing