About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
About The Role
We’re looking for a Senior Manager to lead go-to-market (GTM) strategy and execution for our interactive experiences, including mobile games, metaverse projects, and unique co-marketing campaigns with major publishers and partners.
Reporting to the VP, GTM & Partnership Marketing, you’ll design and launch programs for interactive games and experiences, creating campaigns that delight fans, drive subscriber growth, and adapt to local markets around the world.
Core Responsibilities
- Lead GTM and partner marketing for interactive projects—from defining goals and audiences to creative direction and performance metrics.
- Build and share full-funnel plans that cover launches, app store promotions, partner activations, and post-launch optimization.
- Be the main point of contact across leadership, other teams, and partners to ensure agreement and smooth execution.
- Partner with marketing, product, and lifecycle teams to create custom campaigns that lift acquisition and engagement.
- Define KPIs and partner with analytics to measure performance and guide optimization.
- Forecast impact and build playbooks to scale successful initiatives across markets.
- Turn performance data into clear next steps—creating presentations and updates for executives and teams.
- Adapt global strategies to local markets, using regional insights, cultural moments, and platform trends to drive results.
We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office.
About You
- 8+ years experience in GTM, partnership, or product marketing within mobile games, interactive platforms, entertainment, or consumer tech, with ownership of end-to-end launches and live operations
- Proven track record launching interactive GTM with AAA/platform partners—comfortable moving from strategy to execution with clear frameworks, briefs, timelines, and high-quality delivery
- Experienced across the full growth stack: channels, partner activations, lifecycle, promotions, product, app stores, and interactive marketplaces
- Data-driven problem solver with strong analytics skills to assess performance, identify opportunities, and improve outcomes
- Global experience across the US, Europe, LATAM, India, Southeast Asia, and the Middle East
- You have a Bachelor’s degree or equivalent experience in GTM and partner marketing
About The Team
Both domestic and ever-expanding international efforts fuel Crunchyroll’s global expansion. The GTM & Planning team collaborates with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans and programs, expanding Crunchyroll’s growth through its own operations (O&O) presence and high-profile third-party distribution partners. This approach delights and super-serves anime fans, boosts its footprint and brand awareness, and makes Crunchyroll synonymous with anime worldwide. The GTM & Planning team is part of the Growth & Planning team, a performance marketing organization.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly
Compensation
Pay Range for Los Angeles, CA: $115,000—$142,000 USD. Actual pay will vary based on factors including, but not limited to location, experience, and performance.
Our Values
- Courage. We believe that when we overcome fear, we enable our best selves.
- Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
- Service. We serve our community with humility, enabling joy and belonging for others.
To apply for this job please visit www.linkedin.com.
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