Lifecycle Automation Manager

Hybrid Full TimeLakeland, FL, United StatesCurious Jane

The Lifecycle Automation Manager is responsible for the implementation of successful lead nurturing strategies across a range of customer relationship management platforms (CRMs).

This position will collaborate closely with all agency departments to provide successful lead nurturing results to franchise clients. This may include providing creative insights to our in-house creative team, sharing high quality lead source insights with our media buying team or collaborating with our reporting team to tell a comprehensive story about the user journey. The expertise of this role will also support a team of account executives in collaboration sessions.

Key Responsibilities

  • Creation and implementation of omnichannel campaigns with a heavy emphasis on email.
  • Development and deployment of SMS and email marketing campaigns.
  • CRM list segmentation and audience building.
  • General CRM data analysis and reporting.
  • Optimize lead nurture strategies, retention, personalization and promotional campaigns for multiple brands.
  • Be passionate about connecting with team members and thrive in a high-stress and fast-paced environment with high energy and passion for the work.

As with all members of the agency team, the Lifecycle Automation Manager must follow the policies described in the employee handbook, attend all internal meetings, and conduct themselves in a professional manner at all times while working to instill a positive work environment at the company.

The Ideal Candidate Will Have:

  • Bachelor’s degree in business, communications, advertising and marketing or related fields.
  • Proficient understanding/experience and certified in Salesforce Marketing Cloud and/or Salesforce Pardot
  • Demonstration of excellent communication skills with clients and internal teams, both written and verbal.
  • Minimum 3-5 years of CRM experience.
  • A positive attitude, flexibility, and ability to well under pressure.
  • Strong time management skills
  • Proven ability to develop and maintain good working relationships with team members of various personality types.
  • Demonstrates initiative; is proactive.
  • Detail-oriented

Bonus Points If You Have:

  • General knowledge of Salesforce SalesCloud
  • Understanding of CRM web and app integrations

Reporting Relationship

  • Manager of Customer Lifecycle Marketing

Work Requirements & Conditions

  • Ability to remain seated for extended periods of time.
  • Ability to work in a fast-paced, busy environment with frequent disruptions.
  • The position requires some lifting and filing of documents.
  • Sensitive records will routinely be handled and/or observed in this position.
  • Occasional attendance after normal working hours will be required.

About Curious Jane

Curious Jane is the Ad Agency for FranchisesTM. We serve national, local and franchise development clients across the U.S. and Canada. Curious Jane is a mid-sized ad agency that has been helping franchise businesses for over eighteen years. Curious Jane is a woman-owned business based in sunny Lakeland, Florida. As seriously as we take our work, we have a lot of fun together along the way. Just check out our Facebook or Instagram profiles for a glimpse of our vibrant team and culture.

All Curious Jane employees are expected to conform to the following Core Values, regardless of position:

  • Expect Excellence by making customers priority #1, meeting deadlines, and always presenting a positive and collaborative approach to our work.
  • Carry the Ballby taking ownership of goals and tasks while seeing every project to completion. Anticipate and identify problems and solutions, follow through and communicate clearly and efficiently.  Every employee is empowered.
  • Commit to Growthby developing professionally and evolving with the company and the times. Be innovative and seize opportunities while helping clients grow their businesses and contribute to their bottom line. Plan for the future.

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  • This position has been filled

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