Datavant is a data logistics company for healthcare whose products and solutions enable organizations to move and connect data securely. Datavant protects, connects, and delivers the world’s health data to power better decisions and advance human health. Datavant has a network of networks consisting of thousands of organizations, more than 70,000 hospitals and clinics, 70% of the 100 largest health systems, and an ecosystem of 500+ real-world data partners.
By joining Datavant today, you’re stepping onto a highly collaborative, remote-first team that is passionate about creating transformative change in healthcare. We hire for three traits: we want people who are smart, nice, and get things done. We invest in our people and believe in hiring for high-potential and humble individuals who can rapidly grow their responsibilities as the company scales. Datavant is a distributed, remote-first team, and we empower Datavanters to shape their working environment in a way that suits their needs.
Like many high-growth companies, Datavant is fast-paced, product-driven, and focused on challenging the status quo. But cultures are defined on how they are different, not how they are the same, and we encourage you to read about the Datavant Way here.
Datavant is seeking a talented and experienced Enterprise Marketing Manager to join our growing Marketing Team. This is a newly created role designed to expand our marketing efforts beyond customer- and product-specific efforts. Its creation represents an expansion in the marketing approach.
Given how new this role is, you will need to be an entrepreneurial self-starter and someone who has strong interpersonal skills. You should have a proven track record creating strong partnerships across the Executive Team, Marketing, Sales and Product.
The Enterprise Marketer will report into the Brand and Product Marketing Center of Excellence and own an ambitious charter of increasing awareness of Datavant’s brand in the market as well as supporting efforts across customer and product teams. If you want to have a front-row seat in developing strategies and messaging that communicates the value of Datavant to the market, then this role is for you!
You will:
- Drive the successful execution of a recent rebranding
- Collaborate across the Marketing Team to develop brand awareness campaigns that create a compelling and aspirational brand, implement marketing plans, and measure the effectiveness of the campaign.
- Help marketers and other colleagues use new tools and branding resources to ensure consistency and brand development
- Own the voice of the customer
- Lead enterprise market research efforts including designing and implementing qualitative and quantitative research that yields data required for developing insights to measure market perceptions and satisfaction
- Develop key metrics, and track brand awareness and perceptions and communicate key insights to internal stakeholders.
- Use thought leadership to support Datavant positioning
- Align Datavant’s point of view around key thought leadership topics, focused on generating cohesive messages, and developing and executing a thought leadership strategy that aligns internal expertise with key questions facing the health data industry, collaborating with our Public Affairs team.
- Lead strategic marketing efforts for Datavant’s Future of Health Data Summit.
- Lead executive brand building in the industry
- Enable executive and senior leadership to develop their external presence leveraging thought leadership and partner with the Strategic Communications Team to execute
What You Will Bring to the Table:
- 5-7+ years of brand marketing experience in B2B tech, health care industry preferred
- A creative storyteller: able to develop and craft compelling messaging and content to communicate value to target customers
- Deep understanding of brand management, brand identity elements and communication platforms.
- Curiosity and regularly review how superior brands within and outside the B2B healthcare position themselves.
- Understanding of a broad set of healthcare industry players including health plans, providers/health systems, life sciences, public sector and health data analytics companies
- Comfort navigating ambiguity and launching new category-creating brands
- Exceptional written and verbal communication skills
- Experience in customer insights gathering and marketing operations, preferred
Our compensation philosophy is to be externally competitive, internally fair, and not win or lose on compensation. Salary ranges are developed with the support of benchmarks and industry best practices.
We’re building a high-growth, high-autonomy culture. We rely less on job titles and more on cultivating an environment where anyone can contribute, the best ideas win, and personal growth is driven by expanding impact and less by title. This means we default to simple job titles (e.g., Software Engineer) rather than complex ones (e.g., Senior Software Engineer). The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. The estimated total cash compensation range for this role is $147,000 to $210,000.
At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual responses. In fact, we aren’t even able to see if you’ve responded or not! Responding is your choice and it will not be used in any way in our hiring process.
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