Director of Marketing Operations

Daxko powers wellness to improve lives. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC–and every type of organization in between–we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.

Daxko has an exciting opportunity for Director, Marketing Operations to join our marketing  operations team.  In this remote role, you will work with a talented team to build the foundations for a world-class marketing engine – tools, automation, data and campaign reporting.

You will take ownership of marketing programs and work cross-functionally with internal stakeholders, such as Product Marketing, Business Development, Sales, Partner, and Digital Services teams to drive measurable results.

We’re looking for an operations leader with a keen understanding of B2B SaaS revenue funnels.  This role will focus primarily on strategic marketing operations and programs that leverage HubSpot, Salesforce, and Power BI along with other attribution and data tools. This role is critical to the success of marketing and revenue operations, tool implementation, and any technical aspect as it relates to go-to-market.

You will also: 

• Deliver a framework for campaign hierarchies and reporting strategies ranging from routine campaign optimization, funnel reporting for routine management cadences, and insights for strategic planning and board reporting
• Build a scalable reporting engine for our revenue-generating websites and digital marketing services business
• Ensure we can accurately report to clients and internal partners
• Knit together data into repeatable, automated reporting to support our partner and channel programs to understand revenue growth and partner impact
• Develop our data and funnel models and deliver our ability to track attribution for marketing sourced + influenced pipeline. Oversee marketing funnel process management to optimize lead flow: Lead Scoring, Routing, Qualification, MQL > Demo > Opportunity (and stages)
• Support the team by facilitating the data and reporting for regular project status and review meetings; ensuring cross-functional team members can turn insights into actions
• Align teams and identify areas to streamline operational processes across the marketing organization.  Anticipate how decisions are made; explore new ways of doing things; and work collaboratively to create results
• Be a leader in defining and executing our master data management plant. Drive the HubSpot Custom Object & Field Taxonomy as it relates to Salesforce Standard Objects
• Uphold standards and ensure proper processes and tools are applied including integrations across Salesforce, HubSpot, Ad and ABM platforms, Google Analytics & Tag Manager and Asana.
• Troubleshoot and QA workflows, data issues, marketing data hygiene, and other essential marketing ops functions
• Co-own with other RevOps leads our lead enrichment strategy to improve the quality of our database to enable effective segmentation and audience targeting
• Ensure we properly execute all basic administrative functions for marketing tools including user account maintenance, reports and dashboards, workflows and other routine tasks
• Build internal technical & architectural documentation, manuals, and policies as needed

We’re looking for someone with: 

• A strong understanding of Marketing Attribution Models and measuring different stages of the customer journey through data and intelligence
• A track record of success developing and executing B2B Marketing Operations planning, including goal setting, budget management, and results measurement
• The ability to be agile, passionate, focused, driven, creative, fun-loving, with a desire to drive change
• A data-driven mindset – Proven ability to build A/B test strategy, drive reporting frameworks and assess and analyze performance to drive optimization

Must-Have Skills & Experience:

• 7+ years’ experience in B2B technology/ SaaS marketing
• BS in Marketing, business, or related technology area
• Experience in building reporting for inbound and outbound funnels and account-based marketing (ABM) programs.  Expertise in building reporting frameworks for marketing channels including organic SEO and website CRO, email marketing, content marketing, webinars, events, PPC, paid and organic social, etc.
• Expertise gathering, understanding, and analyzing data – and optimizing for results
• Subject matter expertise with tools for email, web optimization metrics, event marketing, lead routing, and attribution and analytics

Nice-to-Haves:

• Experience in Fitness industry marketing a plus.
• Master’s Degree in marketing, business, or related technology area

The salary range for this role is $157,000 – $235,000 per year. Where you fall within the compensation range is based on how you demonstrate the attributes and competencies required for the role. We mostly reserve the upper half of our compensation bands for internal growth. In addition to base salary, we offer a comprehensive benefits package, performance-based incentives, and opportunities for growth.

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

🏝  Flexible paid time off
⚕️ Affordable health, dental, and vision insurance options
💪  Monthly fitness reimbursement
🤑  401(k) matching
🍼  New-Parent Paid Leave
👖  Casual work environments
🏡  Remote work

All your information will be kept confidential according to EEO guidelines.