Digital Presence & Web/Ecommerce Manager

Hybrid Full TimeSeattle, WA, United StatesDeako Lighting

Deako Lighting is seeking an experienced leader to join our team as the Webmaster & Ecommerce Senior Manager. In this role, you will set the strategy for optimizing Deako’s WordPress & Shopify sites, own the direction of the content management system and other website strategy and management tools, and contribute to traffic and conversion growth. This role requires a high level of collaboration with teams to plan and deliver seamless web experiences across all customer journeys. The ideal candidate will have a data-driven, customer-centric mindset and a strong technical background. This role will have immense influence over the direction of our marketing website and is critical to driving sustainable consumer and provider growth for the organization.


  • The ideal candidate will have experience using data to make decisions that positively impact the customer experience
  • Expert in building, managing and scaling Shopify & WordPress including technical development, plugins, and system integrations
  • Has 5+ years of hands-on website management, optimization, and development experience
  • At least 3+ years managing a team
  • Well-versed in marketing analytics and data tools (e.g., Google Analytics, Moz, SEMRush, Looker, Snowflake, data studio, etc.)
  • Possess strong knowledge in HTML/CSS/Javascript and technical SEO
  • Experience managing cross-functional partners through agile development processes
  • Expert in CMS management and direction, with the ability to build processes
  • Experience working the governance of site health, behavior, personalization, and testing MarTech
  • Experience leading hypothesis-driven A/B testing programs, from experiment design to execution and reporting
  • Ability to pull analytics, create dashboards, and distill the performance data into clear and concise presentations and dashboards
  • Can comfortably oscillate between strategy and tactical optimizations
  • Has front-end and back-end web development experience
  • Loves establishing processes for the purpose of driving progress and results
  • Proactive, collaborative, and results-driven work style
  • Active listener with excellent communication skills and self-awareness
  • Excellent organizational and communication (verbal and written) skills


  • In this role, you will set the strategy for optimizing and scaling Deako’s website and Shopify site, own governance of the content management system and other website strategies, and management tools, and contribute to traffic and conversion growth
  • This position will have one direct report starting out
  • Establish KPIs, OKRs, analyze and monitor performance and behavior across the sites
  • Develop a deep understanding of our website visitors through data, insights, and cross-functional partnerships (Analytics, Content, Research)
  • Actively understand all customer segments and communicate strategies to craft overall site strategy and/or information architecture
  • Collaborate with Content, Creative, Development, and Product teams to implement site experiences for campaigns, product initiatives, tests, and continuously running programs
  • Analyze the journey and develop, refine, and implement short and long-term web optimization and experimentation strategies that drive efficiency, from landing pages to Shopify plugins
  • Lead the technical search engine optimization initiatives; collaborating with the content specialist on content development and opportunities to improve website traffic and performance
  • Onboard new website MarTech alongside RevOps team for the purpose of tracking traffic, monitoring performance, testing, personalization, and analyzing the behavior
  • Establish systems of guidelines, standards, and technical requirements, and define resources needed to implement site strategies
  • Monitor website uptime; quickly respond to and troubleshoot website errors
  • Generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the user experience


Deako is a high-growth company that has created a plug-n-play lighting system specifically for the new construction homes market. We’re made up of a group of smart, collaborative people who know how to add value individually and contribute as a part of a larger team. At Deako, you’ll have the opportunity to dive in right away and the freedom to work in a way that works for you. If that sounds like a good deal to you, hit us up


Stock Options
Hybrid work environment (Tues/Friday Remote – M/W/Th in Office)
Free Snacks/Coffee/Drinks (Non-Alcoholic and Alcoholic)

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  • This position has been filled

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