Growth Marketing Specialist

DefinedTalent is proud to be supporting an innovative tech start-up that operates in the membership-driven space. They are passionate about revolutionizing the industry and providing their members with unparalleled experiences.

As a Growth Marketing Specialist (Hybrid), you will play a pivotal role in driving customer acquisition, user engagement, and revenue growth. The small but dynamic team thrives on creativity, data-driven decision-making, and an unwavering commitment to success. The ideal candidate is a growth-minded marketer with a passion for driving results and an eagerness to make a significant impact in a small but dynamic tech start-up.

Responsibilities:

• Develop and Implement Growth Strategies:Collaborate with cross-functional teams to devise and execute data-backed growth marketing strategies that align with the company’s membership-driven business model. Employ a mix of marketing channels, including but not limited to digital advertising, email marketing, content marketing, social media, SEO and partnerships
• Metrics and KPI Management: Define and track key performance indicators (KPIs) to measure the effectiveness of growth initiatives. Continuously analyze and optimize campaigns to ensure maximum ROI and member acquisition, retention and engagement
• Lead Generation:Generate and nurture leads throughout the customer journey. Utilize various lead generation tactics and A/B testing to improve conversion rates and the overall lead-to-customer funnel
• Content Creation and Optimization:Develop compelling and targeted content that resonates with the target audience, driving engagement and attracting potential members. Optimize content performance through data analysis and audience segmentation
• Conversion Rate Optimization (CRO):Identify areas of improvement within the user experience and marketing funnels to enhance conversion rates. Implement A/B tests and landing page optimizations to maximize conversion efficiency
• Data-Driven Decision Making:Leverage data and analytics to make informed marketing decisions. Utilize tools such as Google Analytics, marketing automation platforms and CRM systems to gain insights into user behavior and preferences
• Budget Management: Assist in budget allocation and ensure that marketing spend is utilized effectively to achieve growth objectives and maximize return on investment
• Collaborative Approach:Work closely with the sales team to align marketing efforts with lead conversion and customer acquisition goals. Provide valuable insights and support for sales enablement activities
• Stay Abreast of Industry Trends: Keep up-to-date with the latest trends, tools and best practices in growth marketing and membership-driven businesses. Share your findings with the team and implement relevant strategies accordingly

Requirements

• Bachelor’s degree in Marketing, Business or a related field
• Proven track record of driving growth through innovative marketing strategies in a start-up environment
• Experience in lead generation and customer acquisition, preferably in a membership-based or subscription-driven company
• Proficiency in using marketing analytics tools such as Google Analytics, marketing automation platforms and CRM systems
• Strong analytical skills and ability to make data-driven decisions
• Excellent communication and writing skills for creating engaging content
• A creative mindset with a keen eye for detail and design aesthetics
• Ability to thrive in a fast-paced, agile and collaborative environment
• Knowledge of SEO, social media marketing and email marketing best practices
• Familiarity with A/B testing and conversion rate optimization techniques
• Passion for technology, innovation and disruptive business models

*Candidate must be legally authorized to work in the United States.
*Verification of employment eligibility will be required at the time of hire.
*Visa sponsorship is not available for this position.

The salary range for this position is $90,000 – $110,000.

Final salary is competitive and commensurate with experience.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave
• Disability insurance

Tagged as: Marketing