The Demand Generation Manager role at Adobe involves planning and managing email and direct mail programs to boost demand generation and customer experience. The ideal candidate is adaptable, self-starting, and has strong communication and analytical skills.

Requirements

Bachelor’s degree or equivalent experience, with an emphasis in business, marketing, or a related field.
3+ years of B2B marketing experience owning, developing, and optimizing nurture and lifecycle programs using marketing automation technology.

Marketo certification required.
Intermediate to advanced email marketing experience, plus hands-on experience integrating direct mail & gifting into demand generation programs.
Strong analytical skills with the ability to interpret large datasets, identify meaningful trends, and translate insights into action.
Experience navigating a large enterprise environment and growing through cross-functional collaboration.

Outstanding project management skills—able to balance multiple priorities, drive work to completion, and gain alignment across collaborators.
Comfortable working in a dynamic, rapidly changing environment.
Excellent written, verbal, and presentation skills.
Passion for demand generation, marketing automation, and delivering thoughtful, customer-centric experiences across channels.