Lead the creation of audiences, data analysis, and insight creation to fuel strategy and planning. Key responsibilities include identifying best approach for audience creation, building audiences, and elevating data to deep, actionable insights.
Requirements
- Identifies best approach for audience creation
- Builds audiences or directs team building audiences for use in insights, plans and potentially direct activation
- Compiles data to answer research questions and inform insights and strategy
- Creates audience profiles and synthesises data into themes
- Elevates data to deep, actionable insights, resulting in identification of audience needs
- Builds relationships with internal teams to drive more insightful strategies and plans
- Leads client presentation of Insights findings
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