Senior Manager, Data & Analytics Strategy

Merkle is a leading data-driven, technology-enabled, global performance marketing agency specializing in the delivery of unique, personalized customer experiences across platforms and devices. The Senior Manager, Data & Analytics Strategy will deliver analytics solutions and measurement strategies for client programs, transforming complex data into clear, actionable insights that support business growth.

Requirements

• Deliver measurement strategies and reporting that align with client objectives
• Participate in client meetings to document program goals and define metrics and KPIs
• Present findings in clear, actionable ways that support decision-making and improvement
• Execute analytics projects from problem identification through solution delivery
• Brief, orchestrate, and oversee technical analytics work by offshore and third-party teams
• Conduct data analysis using statistical techniques to analyze experiments and user behavior
• Identify gaps and challenges in data collection and develop viable approaches to address them
• Provide subject matter expertise in measurement, analysis, and data-driven solutions
• Develop learning agendas that identify opportunities to use data to inform new marketing tactics
• Support innovation in experimental design and marketing testing programs
• Partner with other disciplines to refine, optimize, and support recommendations

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave