Digital Marketing Manager

The Digital Marketing Manager develops, implements, tracks, and optimizes digital marketing campaigns across all digital channels, leading campaigns from conception to full execution, and working with various teams including marketing, programmers, and vendors.

Requirements

• Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, create, and maintain social media presence.
• Measure and report on digital marketing campaign performance, and assess these against goals such as ROI and KPIs.
• Optimize spend and performance based on trend insights.
• Brainstorm new creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Create landing pages and optimize user experience by collaborating with internal teams
• Evaluate end-to-end customer experience using analytical ability, looking across multiple channels.
• Instrument conversion points and optimize user funnels
• Evaluate emergent technologies; provide thought leadership; provide perspective for adoption when appropriate.

Benefits

• Full-time employment
• Opportunity to work with various teams including marketing, programmers, and vendors

Tagged as: Google Analytics, Lead Scoring