PR & Communications Manager (Remote Canada)

Directive is seeking a PR & Communications Manager to lead day-to-day PR delivery and execute integrated PR strategies for B2B clients. The ideal candidate will have 4-7 years of experience in PR and communications, a strong track record of earning meaningful media coverage, and the ability to translate complex B2B narratives into sharp, compelling pitches and stories.

Requirements

• Develop, refine, and present strategic communications plans aligned with business objectives
• Execute integrated PR strategies for B2B clients across earned and owned channels
• Build and maintain strong media relationships across trade, business, and tech press
• Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
• Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
• Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships
• Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
• Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
• Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
• Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy
• Contribute to new business proposals and client presentations as a subject matter expert

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage
• 100% employer-paid medical plan, 50% employer contribution for dependents
• Mental health support through Spring Health and Headspace
• Physical therapy through Omada and Aaptiv virtual workouts
• Complimentary One Medical membership for primary and virtual care
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge
• Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual Company-wide Retreat