Director – Product Marketing

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. At InMobi, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide.

Requirements

• Act as the voice of the customer for DSP-led commerce and app growth products.
• Build deep understanding of buyer motivations, constraints, and decision criteria.
• Define ICPs and buying personas.
• Prioritize use cases.
• Pressure-test internal assumptions.
• Be the internal arbiter of market reality when opinions diverge.
• Define what “Commerce in the DSP” means — outcomes, ICPs, use cases, and differentiation vs RMNs, retail media platforms, and performance DSPs.
• Build and own the end-to-end commerce narrative.
• Own the product marketing strategy and narrative for app user acquisition, user re-engagement, and retargeting.
• Position these capabilities as inputs into commerce outcomes (conversion, repeat purchase, LTV), not isolated performance tactics.
• Define ICPs, buying triggers, and success metrics for growth and performance marketers.
• Ensure consistent storytelling across full-funnel and lifecycle motions.
• Run product marketing for 3P DSPs.
• Own PR/FAQ, positioning docs, launch narratives, and GTM frameworks for commerce and app growth products.
• Partner closely with Product to run a working-backwards motion.
• Influence roadmap prioritization using market insight.
• Drive event-led and moment-led launches with clear strategic intent.
• Act as the PMM leader for the DSP commerce and app growth domain.
• Build and mentor PMMs focused on outcome-driven, market-first product marketing.
• Be a thought partner to senior leadership on where commerce and app growth belong in the DSP strategy — and where they do not.

Benefits

• Great Place to Work
• MIT Technology Review
• Fast Company’s Top 10 Innovators