The Senior Specialist, Digital Marketing leads the planning, governance, creation, execution, and optimization of email marketing campaigns across markets for the Business Unit.
Requirements
- Act as the Key Coordinator for Business Unit Email Marketing Campaigns globally
- Serve as the primary liaison between Global, Regional, and Local marketing teams
- Provide QA and technical support for email marketing campaigns
- Deliver Pardot technical enablement and training
- Support Project-driven digital initiatives
- Conduct engagement analysis and performance reporting
- Drive benchmarking and campaign performance optimization across regions
- Contribute to solution architecture and campaign consultation
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