Doctolib, a dynamic marketplace for healthcare, is seeking a Head of B2C Growth & Marketing Technology. The role involves leading the strategy and execution of scalable marketing solutions to drive patient growth and engagement. This position will focus on deep CRM understanding, app and paid performance, and expanding local execution capabilities, impacting access to care for millions in Europe.
Requirements
- Proven experience as a MarTech Specialist, Product Marketing, AdTech, or similar role.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
- Experience in implementing and managing marketing automation workflows, lead scoring, and nurturing programs.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
Benefits
- Free health insurance
- Parent Care Program
- Mental health and coaching services
- Reimbursement for public transportation or company car
- RTT subsidy
- Work from EU countries and the UK for up to 10 days per year
- Relocation support
- Lunch voucher
- Reimbursement of public transportation or company car
To apply for this job please visit job-boards.greenhouse.io.
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