Growth Marketing Lead (AI GTM)

ABOUT DUALENTRY

• Founded in 2024, DualEntry is one of NYC’s fastest-growing AI startups.
• DualEntry is backed by leading Venture Capital investors in New York and San Francisco, and 30+ angel and unicorn founder investors.
• DualEntry was started by New York serial entrepreneurs who raised $380M in funding and built and exited their prior company to $100M ARR over 8 years.

Our culture is built on:

• Speed
• Velocity
• Love for what we do

We attract high performers who are excited to:

• Work hard
• Move fast
• Have fun along the way

We trust in your potential and encourage you to hit the ground running.

ABOUT THE ROLE

• Founding Growth Lead to build a scalable, data-driven outbound and inbound pipeline from the ground up.
• We’re looking for a GTM expert to automate and scale DualEntry’s GTM motion, leveraging AI and growth automation tools to build a system that operates at the scale of a 20+ person team with minimal resources.
• You’ll develop and execute hypothesis-driven growth campaigns, optimize demand generation channels, and ensure a steady pipeline of high-quality leads.
• 📍 Location: New York, on-site, 7 World Trade Center (5 days per week)
• This is a high-impact role with direct exposure to founders, sales leadership, and product teams.

WHAT YOU’LL DO

• Systematize and automate the GTM motion – build repeatable, scalable, and AI-driven systems to streamline outbound prospecting, demand generation and sales.
• Leverage AI and automation tools – implement and optimize workflows using UnifyGTM, Clay, Outreach, Orum, SFDC and AI-powered automation.
• Run data-driven GTM and product marketing experiments – identify and test new strategies for customer acquisition, activation, and pipeline growth through rigorous experimentation and iteration
• Develop and optimize growth funnels – use data to refine ICP/lead scoring, segmentation, and conversion processes.
• Develop, execute and optimize demand generation channels – content marketing, paid search, SEO, email marketing.
• Track and report metrics – own reporting and insights across GTM performance, attribution, and ROI of campaigns and automation.
• Work cross-functionally with sales, product, and marketing.

WHO WE LOOK FOR

• We’re looking for someone to hit the ground running, you must have at least 2 years of relevant working experience in B2B demand generation or GTM strategy.
• Proven ability to develop outbound strategies from 0 to 1.
• Hands-on experience with growth automation tools such as Clay, UnifyGTM, Apollo, Lemlist.
• Data-driven & analytical, experience using AI-driven lead generation tools.
• Strong copywriting & A/B testing skills.

NICE TO HAVE

• Experience in SaaS, AI, or B2B Tech sales.
• Background in demand generation & account-based marketing (ABM).
• Passion for martech, growth hacking, and outbound automation.

WHY JOIN DUALENTRY?

• Be at the forefront of AI-driven GTM – shape how modern fintech companies scale with automation.
• High-impact role – build the growth engine that fuels DualEntry’s success.
• Work directly with Founders – learn from serial entrepreneurs who’ve raised $380M+ and exited at $100M ARR.
• Define the GTM Strategy – lead go-to-market efforts in a well-funded AI startup.
• Fast-paced, high-growth environment – be part of one of NYC’s fastest-growing startups.

BENEFITS

• Base Salary: $100K – $145K
• Commission: $45K – $75K
• Equity: $80K+
• 100% medical, dental & vision insurance
• 15 days PTO + 12 public holidays

If you’re looking to own an build a GTM function, make an impact, and grow in a high-energy startup, we’d love to hear from you! 🚀