Revenue Operations and Demand Generation Manager

About Us

At Dynamix Agitators Inc., we engineer and manufacture high-performance mixers and agitators for industrial process markets across North America and beyond. Our clients include some of the world’s top companies in energy, chemicals, water treatment, and natural resources.

Role Summary

We are looking for a highly organized and analytical professional to develop, manage, and enhance our inbound demand generation systems and engineered sales workflows.

In this role, you will take full ownership of the inbound pipeline, marketing automation ecosystem, and CRM effectiveness while supporting and directing the inside sales team’s execution. You will be responsible for building and optimizing HubSpot systems, reactivating and leveraging a large existing CRM database, and working closely with application engineering to ensure smooth transitions, strong technical qualifications, and improved close rates.

This position also carries a strategic dimension, integrating our learning & engineering-driven brand approach into digital marketing, consultative selling, and structured account growth initiatives.

Your Primary Objective

Drive faster account movement and improved win rates by implementing structured processes, segmentation strategies, inbound programs, and disciplined outbound efforts while maintaining CRM accuracy and adherence to defined processes.

Key Responsibilities

1. Inside Sales Team Management

• Lead, mentor, and evaluate the performance of Inside Sales Engineers
• Implement structured daily routines, consistent coaching, and disciplined account development practices
• Review CRM activity, ensuring data quality, proper qualification, and complete documentation
• Conduct weekly pipeline reviews using standardized frameworks for engineered solutions
• Lead business development initiatives such as presentations, lunch & learns, and joint sessions with Engineering and Sales teams

2. CRM & Revenue Operations Management

• Oversee HubSpot administration, including workflows, sequences, scoring systems, lead routing, and attribution tracking
• Define and enforce CRM standards (lifecycle stages, data cleanliness, activity tracking)
• Manage and coordinate SEO and PPC external resources
• Segment and activate a large CRM database to generate targeted engagement and pipeline opportunities
• Implement AI-enabled workflows to enhance productivity, response consistency, and efficiency

3. Inbound Strategy & Brand Integration

This role plays a key part in embedding our engineering-led, education-focused approach into revenue generation.

• Build and refine inbound marketing strategies aligned with technical learning principles
• Convert technical materials (case studies, application insights, process knowledge) into targeted nurture campaigns
• Translate marketing initiatives into actionable Inside Sales frameworks and discovery processes
• Ensure all messaging reinforces our positioning as engineering experts and trusted partners

4. Demand Generation & Pipeline Growth

• Build and execute demand generation initiatives that convert technical education into pipeline opportunities
• Work with Marketing to turn content, campaigns, and events into measurable pipeline outcomes
• Develop outbound strategies for OEMs, strategic accounts, and untapped market segments
• Define account targeting, engagement levels, and multi-touch outreach strategies aligned with complex sales cycles
• Set clear pipeline goals for Inside Sales focused on progression—not just lead volume
• Monitor pipeline performance metrics such as velocity, coverage, and source contribution
• Ensure all demand efforts reinforce our position as a technical authority

5. Cross-Functional Alignment

• Serve as the operational link between Sales, Marketing, and Application Engineering
• Define clear ownership (RACI) for lead management, discovery, quoting, and handoffs
• Establish a consistent and efficient weekly operating cadence
• Improve collaboration and reduce friction in solution development processes
• Ensure marketing efforts translate into tangible sales execution and behavioral change

Required Qualifications

• Minimum 5 years of experience in inside sales management, sales operations, or revenue operations within a technical or industrial B2B environment
• Proven experience in CRM implementation and administration, preferably HubSpot (workflows, sequences, scoring models, attribution, etc.)
• Experience supporting complex, long-cycle sales (engineered solutions or capital equipment)
• Strong background in account development (OEM or strategic accounts preferred)
• Proficiency in Microsoft 365, CRM analytics, and business intelligence tools
• Experience utilizing AI-enabled tools in sales processes
• Strong analytical mindset with the ability to enforce structure and accountability

Are you Ideal?

You are methodical, data-oriented, and process-focused, yet you recognize that technical sales rely heavily on trust and knowledge sharing.

• You don’t see yourself as a traditional salesperson; instead, you approach challenges as a systems thinker who leverages tools, structure, and insights to communicate value effectively.
• You believe marketing should educate first, not just capture leads.
• You know how to turn brand positioning into consistent, repeatable sales actions.
• You enjoy designing scalable systems for account growth.
• You are confident in holding technical sales teams accountable to structured processes and performance metrics.

Why Join Dynamix?

• Be part of a growing company where your contributions make a real impact.
• Work with a great team that values initiative, accountability, and continuous improvement.
• Opportunity to shape the role and improve systems as we grow.
• Competitive compensation with a supportive and team-oriented culture.