Digital Marketing Specialist

We are looking for a creative and experienced Digital Marketing Specialist to plan, execute, and manage digital marketing campaigns across various platforms.

Requirements

• Plan, execute, and manage paid and organic marketing campaigns across digital platforms (Meta, Google, and others).
• Monitor and optimize advertising campaigns on a daily basis to achieve the best performance.
• Develop clear strategies to increase followers and engagement across social media accounts.
• Create and implement lead generation strategies while optimizing cost per lead.
• Analyze data and prepare detailed performance reports for management.
• Conduct A/B testing to improve campaign effectiveness.
• Coordinate with the design and content teams to produce effective marketing materials.
• Manage internal communication between the marketing team and other departments (Sales, Customer Service, Management) to ensure message alignment and integration.
• Organize meetings and follow-ups to ensure smooth workflow and execution of marketing plans.
• Stay up to date with the latest digital marketing trends, tools, and best practices.
• Manage advertising budgets efficiently to achieve the highest possible ROI.
• Design basic marketing creatives and collaborate on visual content production when needed.