Element is re-defining the fleet management industry to be people first, then business – delivering on its promise of a superior client experience. The company is looking for a strategic, enterprise-minded leader to join its team as VP, Product Marketing. This role will drive differentiated positioning, go-to-market excellence, portfolio narrative, and lifecycle strategy to accelerate growth and strengthen sustainable competitive advantage.
Requirements
- Define and lead the global product marketing strategy aligned to Element’s enterprise strategy and growth priorities.
- Develop clear, differentiated positioning and messaging frameworks grounded in client insight and competitive intelligence.
- Lead enterprise go-to-market strategy for new products, enhancements, and strategic initiatives.
- Partner with Product and Strategy teams to shape portfolio architecture, packaging, pricing support, and roadmap communication.
- Oversee product lifecycle marketing from launch through maturity and optimization.
- Monitor portfolio performance and competitive dynamics, recommending strategic pivots where needed.
- Lead and develop a global team of product marketing professionals.
- Establish global product marketing standards, frameworks, and positioning architecture across all regions.
Benefits
- Comprehensive health and welfare benefits
- Paid time-off programs (vacation, sick leave, and holidays)
- Additional benefits and amenities
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