Chief Revenue Officer

The Chief Revenue Officer (CRO) is accountable for driving company revenue growth by leading and managing the business development, lead generation, and sales functions. The CRO will work closely with the leadership team and their respective teams to develop and execute sustainable revenue growth strategies and tactics that align with EMMsphere’s company vision, mission, goals, and objectives.

Business Development

Expand EMMsphere’s reach by identifying new markets, segments, partnerships, and services to pursue.

Strategic Planning & Vision Casting: Strategic planner and visionary thinker with the ability to identify, assess, and evangelize revenue strategies that are aligned to EMMsphere’s mission, capitalize on new business opportunities, and drive sustainable growth:

• New markets, segments, solutions & services
• Market penetration and expansion strategies
• Emerging MarTech and service delivery operating model trends

Growth Initiative Execution: Demonstrated ability to implement and manage execution of the approved business development strategies and tactics.

Lead Generation

Manage the marketing strategies & tactics to generate leads for the sales team to pursue.

• Partnerships: Platform & Business Development Partners
• Internally Sourced New Logo Opportunity Identification: Research & Engage w/ Prospects (ZoomInfo, Salesforce.com, LinkedIn, Email & Phone)
• Existing Account Expansion: Develop, update, and execute the Account Development Plan to drive growth within existing accounts (for renewal, change order and upsell opportunities).
• Content Marketing: Thought Leadership Podcast, Videos, POV Blogging/Posting, and Marketing & Sales Material Development
• Events
• Campaign Management

Sales

Manage the sales of EMMsphere’s services directly to new and existing accounts.

Sales Plans: Experience developing “Strategic &Tactical Sales Plans” to identify, pursue and capture new business opportunities.

Opportunity Management: Has led a sales team responsible for (and has performed themself), all sales cycle activities – prospecting, qualifying, proposing, negotiating, and closing (new logo & existing account sales cycles).

Client Relationship Management: Has a track-record building and nurturing strong client relationships to increase customer loyalty and sales within the account (renewals, change orders and new services).

Experience

• 20+ years total experience within marketing technology software, consulting, and/or professional services.
• 15+ years of experience performing business development, demand generation and sales related functions.
• 10+ years of experience building and managing teams responsible for revenue generating functions.

Ideal Candidate Attributes

Personal Network/Relationships: Has developed a significant network of top- or executive-level Fortune 1000 contacts and relationships within the Marketing and MarTech community (Enterprise Marketers, Creative Operations, Marketing Operations, and Marketing Technology Practitioners) that can be leveraged to help drive the pursuit of business development and sales opportunities.

Thought Leadership: A critical thinker with an experienced point of view specific to enterprise marketing technology: trends, solution management planning considerations, implementation and ongoing support with a track record of effectively communicating consultative selling insights to prospects and clients.

Direct Staff & Cross Functional Team Leadership: Ability to inspire, encourage and facilitate cross-functional collaboration between demand generation, sales, customer success, and service delivery teams to ensure a unified approach to revenue generation. Excellent communication skills to clearly articulate goals, expectations, and feedback to their direct staff and to the other supporting teams to meet planned revenue growth.

Past Employment with a Marketing Services and/or MarTech platform Firm: Has worked for a Marketing Consulting and/or Marketing Solution Management services firm and clearly understands (and can navigate) the business development, sales, and service delivery challenges inherent within the “Software Platform Vendor/3^rd Party Services Provider” ecosystem.

Education: Bachelor’s Degree.

Travel Requirements:  Up to 50%

Deadline to Submit: July 19, 2024

About EMMsphere

EMMsphere is a leading Marketing Solutions Consulting and Managed Services provider that helps enterprise marketing organizations get every ounce of value from their marketing operations technology, processes, and teams. Our expertise is grounded in Content Operations, Work Management and Marketing Financial Management. EMMsphere’s platform partnerships currently include Adobe, Aprimo and Uptempo. EMMsphere was founded in 2002 and is headquartered in Winston-Salem NC.

Tagged as: Revenue Operations