Senior Product Marketing Manager – West

emnify is the leading cloud building block for cellular communications in the IoT stack, connecting millions of IoT devices globally. emnify was the first to transform cellular IoT connectivity into an easy-to-consume cloud resource. At emnify, we embrace innovation, choose ownership, empower customers, and demonstrate courage all while staying curious! To learn more about emnify please visit www.emnify.com

We are an innovative startup at the forefront of the Internet of Things (IoT) revolution. We are seeking a talented and experienced Senior Product Marketing Manager to join our dynamic team and drive the successful launch and growth of our IoT offerings.

Your Role

As the Senior Product Marketing Manager at emnify, you will play a pivotal role in shaping our product go-to-market strategy, driving its execution to achieve our business goals.

You will collaborate closely with cross-functional teams, including product management, engineering, sales, and demand generation, to create and implement effective go-to-market strategies. Your strategic insights and marketing expertise will be essential in positioning our IoT products as industry leaders and ensuring their successful adoption in the market.

Your Impact

• Go-to-Market Strategy: Develop comprehensive go-to-market strategies for new IoT products, outlining key messaging, target audiences, pricing strategies, and distribution channels.
• Market Analysis: Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation within the IoT landscape.
• Product Positioning: Define compelling value propositions and positioning for our IoT products that resonate with target audiences and address their pain points.
• Core Product Content Development: Collaborate with the content team to create content that defines our offerings, including product presentations, whitepapers, webinars, case studies, and website content.
• Sales Enablement: Work closely with the sales enablement team to provide the necessary tools, training, and materials to drive successful product launches and ongoing sales efforts.
• Customer Insights: Engage directly with customers to gather feedback, understand their needs, and incorporate and communicate insights across the org to enable product development and marketing strategies.
• Product Launches: Lead cross-functional teams in executing successful product launches, ensuring that launches align to campaigns, that stakeholders are aligned and timelines are met.
• Metrics and Analytics: Establish and track key performance indicators (KPIs) to evaluate the success of product marketing initiatives, making data-driven recommendations for optimization.
• Partnerships: Identify and cultivate strategic partnerships that can enhance the reach and impact of our IoT products in the market.
• Thought Leadership: Represent the company as a subject matter expert in IoT by contributing to industry events, conferences, webinars, and thought leadership content.

Your Skills

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience (5+ years) in product marketing, IoT experience preferred but not necessary
• You are based on the West Coast of the US
• Demonstrated success in developing and executing go-to-market strategies for technology products
• Excellent communication skills and the ability to translate complex technical concepts into clear and compelling messaging
• Strong project management skills with a track record of leading cross-functional teams, launch experience preferred
• Collaborative and adaptable mindset, comfortable working in a fast-paced startup environment

Why emnify?

emnify is a vibrant, diverse, and upbeat team. We are largely remote, yet we are united by compassion and expansion. We share the desire to maintain our path to revolutionizing the IoT industry now and for the future. We trust you to structure your day in a way that suits your style of representing us.

At emnify we enjoy:

• Competitive pay
• Unlimited paid time off and flexible scheduling
• Full coverage of your medical, dental, vision, life, and disability benefits (90% for your family members)
• Wellbeing support through Plumm
• 401K
• Career mentorship and opportunities for growth and advancement
• An appreciative and celebratory team!
• All the tools and equipment needed to do magnificent work

We celebrate you! emnify is an equal opportunity employer with a diverse and inclusive work environment where underrepresented groups can thrive. We represent 45 different nationalities globally.

Together we’re building connection, because IoT is everywhere!

Do you feel addressed? Does it sound like an exciting challenge to you? Then please submit your application by following the” Apply” button!

We take affirmative action to ensure equal opportunity for your application, regardless to your nationality, ethnic or national origin, skin color, religion, disability, sex, sexual orientation or gender identity. Your qualification and value add are the deciding factors!

In case you are living with disabilities, chronic illness or neurodiversity please inform us, to provide you with the proper assistance in the application process.

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Tagged as: Marketing, Product Marketing