Digital Marketing Operations Specialist

As our Digital Marketing Operations Specialist, you will own and drive ESI’s company-wide marketing efforts, taking ownership of both the strategy and hands-on execution of our digital campaigns. This is a high-autonomy role where you will be the dedicated marketing professional for the organization, shaping how marketing supports our sales efforts and strengthens the customer experience.

Requirements

• Develop and execute marketing initiatives across a variety of digital and traditional channels
• Implement tailored B2B and B2C marketing campaigns to effectively engage both our wholesale and consumer audiences
• Build and maintain marketing automation flows within our platforms
• Maintain accurate and engaging product catalog and content listings across all e-commerce platforms
• Operate campaign and data utilization strategies within the marketing technology stack
• Conduct market research and regular competitor analysis to identify new marketing opportunities and inform decision-making
• Utilize analytics tools to measure and report on campaign performance, providing insightful recommendations for improvement
• Serve as the primary marketing point of contact, collaborating closely with all departments to identify, develop, and execute marketing tactics that support company-wide goals
• Manage relationships with external vendors and agency partners, coordinating the creation or delivery of digital marketing assets

Benefits

• BYOD mobile device allowance
• New company-issued MacBook for your work
• Health & dental insurance
• Retirement account matching
• Vacation policy & paid holidays
• Company paid life insurance & long term disability
• Subsidized gym membership option
• Ongoing career development & training
• Access to professional coffee bar
• Discounts on specialty coffee products

Tagged as: Data Analysis, Excel, Project Management