Senior Marketing Operations Manager

Hybrid Full TimeBengaluru, Karnataka, IndiaEthos

Ethos is a life insurance company focused on making the insurance process faster and easier, combining industry expertise, technology, and a human touch. They are seeking a Senior Marketing Operations Manager to oversee the delivery and analysis of CRM lifecycle campaigns, with a particular emphasis on email and SMS. The ideal candidate will be a technology-first thinker, detail-oriented, and comfortable working in a fast-paced, collaborative environment.

Requirements

  • Deep experience using Iterable, Marketo or similar email management software
  • Email and SMS deployment experience leveraging scripting languages (liquid template language) and concepts
  • High attention to detail, all while managing a large volume of campaigns simultaneously
  • Process oriented mindset excelling in structured workflows
  • Strong analytical skills, competence in SQL, and experience with data analysis tools
  • Strong collaboration skills in team environments
  • High technical aptitude with ability to quickly ramp up on internal nuances
  • 4+ years of experience building cross-channel campaigns using ESP platforms and/or marketing automation platforms
  • Experience in launching audience-specific dynamic content lifecycle
  • Knowledge of HTML/CSS
  • Comfort with data pipelines and architecture
  • Knowledge of best practices for email creative, segmentation, dynamic content
  • Knowledge of best practices for email deployment platforms, ESPs, and testing methodologies
  • Knowledge of the interconnectivity between technology and customer experience

Benefits

  • Equal opportunity employer

To apply for this job please visit job-boards.greenhouse.io.

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