Senior Marketing Operations Manager

Ethos is a life insurance company focused on making the insurance process faster and easier, combining industry expertise, technology, and a human touch. They are seeking a Senior Marketing Operations Manager to oversee the delivery and analysis of CRM lifecycle campaigns, with a particular emphasis on email and SMS. The ideal candidate will be a technology-first thinker, detail-oriented, and comfortable working in a fast-paced, collaborative environment.

Requirements

• Deep experience using Iterable, Marketo or similar email management software
• Email and SMS deployment experience leveraging scripting languages (liquid template language) and concepts
• High attention to detail, all while managing a large volume of campaigns simultaneously
• Process oriented mindset excelling in structured workflows
• Strong analytical skills, competence in SQL, and experience with data analysis tools
• Strong collaboration skills in team environments
• High technical aptitude with ability to quickly ramp up on internal nuances
• 4+ years of experience building cross-channel campaigns using ESP platforms and/or marketing automation platforms
• Experience in launching audience-specific dynamic content lifecycle
• Knowledge of HTML/CSS
• Comfort with data pipelines and architecture
• Knowledge of best practices for email creative, segmentation, dynamic content
• Knowledge of best practices for email deployment platforms, ESPs, and testing methodologies
• Knowledge of the interconnectivity between technology and customer experience

Benefits

• Equal opportunity employer

Tagged as: Data Analysis, Project Management