Product Marketing Manager

Everlywell is seeking a strategic and execution-oriented Product Marketing Manager to lead go-to-market (GTM) strategy for our diagnostics and tele-health portfolio. This is a hybrid role designed for a marketer who excels at the craft of product positioning but possesses the DNA of an integrated campaign lead.

Requirements

• Positioning & Messaging: Build the foundational messaging house and value propositions for new products.
• Integrated GTM Leadership: Act as the General Manager for launches and build the go-to-market decks and integrated creative briefs.
• Outbound Messaging & Signal Collection: Develop and evolve product positioning across ads and email programs.
• Cross-Functional Orchestration: Lead the connective tissue between Product Management and the broader Marketing org.
• Player-Coach Mentality: Directly manage high-stakes launches while providing mentorship and framework-building.
• Insight Synthesis: Aggregate and synthesize data from diverse sources to identify the white space for our products.
• Brand Management: Monitor and report on core brand health metrics monthly.