Senior Marketing Analytics

We are seeking a highly skilled Senior Consultant to join our Marketing Measurement & Analytics team for a global fintech client. The ideal candidate brings strong expertise in SQL, Tableau, and analytical problem-solving, along with experience working with cross-functional stakeholders.

Requirements

• Analyze marketing and customer data to quantify the impact of marketing initiatives on revenue and business outcomes.
• Work closely with stakeholders to understand business requirements and provide strategic insights to solve critical business problems.
• Develop and maintain dashboards, visualizations, and performance reports using Tableau.
• Write, optimize, and validate SQL queries to extract, transform, and analyze large datasets.
• Deliver insights that help optimize marketing strategies across channels, including spend allocation, targeting, and campaign effectiveness.
• Conduct customer segmentation, behavioral analysis, and lifecycle performance assessments.
• Partner with marketing, product, and analytics stakeholders to understand business needs and translate them into analytical solutions.
• Provide clear, actionable recommendations to improve marketing ROI and drive strategic decision-making.
• Ensure data accuracy and consistency through regular validation and quality checks.
• Stay current with industry trends in marketing analytics, attribution, and measurement methodologies.

Benefits

• Health Insurance
• Paid Time Off
• 401k Matching
• Retirement Plan
• Stock Options