Product Marketing Manager

Are you prepared to explore the ever-changing landscape of global commodity prices, forecasts, and market intelligence? Expana is a leading independent provider of this data for the food, consumer packaged goods (CPG), and capital goods industries. We offer our data and insights through various cloud-based SaaS products, as well as APIs and Data Feeds.

Join us in contributing to our continued success!

As a senior team member, you are an experienced SaaS marketer and subject matter expert focused on delivering results.

As a product marketing evangelist, you possess a deep understanding of our customers’ needs and can effectively communicate the advantages of our solutions.

Recognised for your high performance and positive approach, you strategically propel growth and exceed marketing objectives in the SaaS industry.

You work closely with stakeholders to create and execute innovative product marketing strategies that align with customer requirements and market dynamics.

Responsibilities

• Implement and execute detailed product marketing strategies to drive high growth.
• Acquire a comprehensive understanding of our full range of products and services and effectively communicate their value to customers and/or potential clients through marketing materials.
• Collaborate cross-functionally to identify stakeholder needs, align offerings, and integrate them into marketing strategies.
• Promote our solutions, participate in events, and develop compelling materials to convey unique value.
• Conduct product and solution mapping exercises to align offerings with sector requirements and customer pain points.
• Lead content ideation and the Content Marketing Strategy to create relevant content and thought leadership pieces for sector-specific marketing initiatives.
• Utilise expertise to craft compelling messaging and materials that inform and engage the target audience about the unique value of our solutions.
• Stay informed about current trends, competitors, and customer feedback to refine strategies and stay competitive.
• Analyse campaign performance, make adjustments based on data insights, optimise strategies, and achieve marketing goals effectively.

Skills & Qualifications

• 5+ years of technology-based enterprise product marketing experience; SaaS experience is required.
• Knowledge of the supply chain, commodities, or market intelligence/research space is strongly preferred. Complex Enterprise Software marketing experience is preferred.
• Possess a good understanding of product marketing techniques for high-growth B2B businesses, focusing on SaaS subscriptions.
• Experience developing product lead marketing aligned with the product development and release cycle.
• Experience in B2B SaaS product marketing and lead generation to support revenue growth.
• Self-starter with a competitive mindset, demonstrating the drive to achieve the best results and a track record of over-achieving in past positions.
• Experience in developing SEO and product-aligned marketing messaging to support revenue development.
• Attention to detail with the ability to understand and disseminate our value to stakeholders.
• Familiar with mapping offerings to sector requirements and addressing customer needs effectively.
• A good presenter, advocate, and articulator of unique solution benefits.

Core values such as trust, transparency, creativity, and ownership define our brand and company culture. These qualities are what we seek in our teams as well. Your unique communication style and optimistic vision will inspire harmony with colleagues, customers, and business partners. Your commitment to excellence and strong relationship skills are also valued. Positive energy and strategic skills are key to succeeding at Expana. We value both individual success and collaboration, seeking dynamic team players who think outside the box. Everyone’s development is integral to our collective success, so we foster and support each person’s strengths and talents.

In return for your hard work and dedication, we offer fantastic rewards. Please note that we operate with an agile working model, allowing for remote work and occasional travel to our offices.

It is important to mention that we use E-Verify with third-party suppliers in our hiring practices to ensure compliance with employment laws.

Tagged as: Product Marketing