Sr. Product Marketing Manager, Security and Distributed Cloud

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

F5 is undergoing a radical transformation and is well positioned in the industry to support enterprise digital transformation as they pivot to multi-cloud and edge environments. This is a great opportunity to advance your product marketing career by joining the Security and Distributed Cloud product group as a Sr. Product Marketing Manager.

If you thrive on autonomy, lead with integrity and accountability – these are foundational pillars for the candidate that joins the team. You should be able to demonstrate your ability to work cross-functionally helping drive clarity and alignment across the organization to support product launches and new feature releases. Bonus points if you’re a master at visual storytelling and ideation in creating customer-facing presentations. You must be an effective communicator, possess the aptitude to learn new things, and bring some domain expertise in the cloud and security space.

Primary Responsibilities

  • Grow market insight, obtain industry knowledge, and analyze data for technical and executive consumption to successfully position + message F5’s SDC solutions favorably and showcase our key differentiators
  • Build and use market intelligence by understanding the new and emerging personas, their buying criteria, and how they purchase
  • Research and know your competition, and efficiently communicate how to optimally position SDC products
  • Create product positioning and messaging that differentiates SDC products in the market
  • Develop and implement go-to-market plans in coordination with a cross-functional team including corporate marketing, sales/channel readiness, and BD teams
  • Enable sales and channel teams by communicating the value proposition of SDC products and developing the sales tools we use in selling motions
  • Drive releases by developing launch plans for new products and services and handling the cross-functional implementation
  • Produce product collateral such as sales, customer, and analyst presentations, product datasheets, FAQs, sales playbooks, and webpages
  • Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for SDC products
  • Engage sales, channel, and customers via webcasts, direct meetings, marketing communications, and industry events to drive interest, and lead generation
  • Educate and support engagements with industry press and trade analysts

Knowledge, Skills, and Abilities

  • Experience working in a global product marketing or equivalent product-facing role (5 years minimum)
  • Great teamwork and interpersonal skills, working across global teams and organizations in a hybrid virtual environment
  • Solid understanding of enterprise product marketing, corporate marketing and selling motions
  • Excellent written and oral communication skills
  • Visual storytelling and ideation skills in creating compelling customer presentations
  • Develop and deliver sales enablement content
  • Strong organizational, analytical, and execution skills
  • Solid understanding of the enterprise/cloud networking market
  • Strong aptitude for determining optimal ways to analyze markets and position technology products
  • May require the ability to travel up to 20%


  • BA/BS degree in Marketing or Engineering or equivalent experience required. MBA preferred.
  • At least 5 years of experience in a product marketing role

F5 is an equal opportunity employer, and we embrace diversity.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual U.S. base pay range for this position is: $130,677.00 – $196,015.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: F5 reserves the right to change or terminate any benefit plan without notice. 

Please note that F5 only contacts candidates through F5 email address (ending with or auto email notification from Yello/Workday (ending with or

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.  F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [email protected].

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  • This position has been filled

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