Product Marketing Lead – Seller Products

Fanatics Collect is seeking a Product Marketing Lead to own go-to-market strategy, messaging, and positioning for their seller products, focusing on Fanatics Collect’s direct to consumer ecommerce platform. This role bridges product, marketing, and business strategy, requiring a storyteller and strategist who understands both B2C and B2B2C tech products and a customer-centric approach. The ideal candidate will lead cross-functional teams to build compelling narratives and launch successful products.

Requirements

• 5-7 years of product marketing experience in tech, marketplaces, or consumer products.
• Strong track record of launching and scaling products, ideally in B2C or B2B2C environments.
• Exceptional communication skills, able to translate complex product functionality into customer-first storytelling.
• Demonstrated ability to build positioning frameworks, packaging strategies, and GTM playbooks.
• Strong cross-functional collaboration and analytical skills.
• Passion for the collectibles space.

Benefits

• Competitive salary
• Relocation assistance (if applicable)