Senior Director, Marketing Analytics

Role Overview

As Senior Director, Marketing Analytics at Fanatics Betting & Gaming, you will lead the Marketing Analytics function, defining the vision, strategy, and operating model that enables data-driven decision-making across the Marketing organisation. Reporting into senior leadership, you will serve as a trusted strategic partner, shaping commercial strategy through insight, influencing executive decision-making, and ensuring analytics remains a competitive advantage for the business.

What You Will Do

You will lead a high-performing team responsible for delivering meaningful business insights, developing compelling executive narratives, and enabling marketing investment decisions across Acquisition and the broader Marketing organisation. You will align analytics priorities with company objectives and ensure the organisation is equipped to make faster, better-informed decisions.

Why It Might Be a Fit

The ideal candidate combines exceptional commercial acumen with deep analytical expertise, a proven track record of leading high-performing teams, and the ability to influence at the executive level. They are equally comfortable defining long-term strategy, coaching leaders, and communicating complex ideas through clear, compelling business narratives.

Requirements

• 12+ years of experience in Analytics, Business Intelligence, Data Science, or a related quantitative discipline
• Experience leading large, high-performing analytics organisations
• Demonstrated success influencing executive leadership and shaping business strategy through analytics
• Proven experience leading leaders and developing high-performing teams in fast-paced, high-growth environments
• Exceptional executive communication and storytelling skills
• Strong understanding of emerging AI technologies and their practical application within analytics, business intelligence, and decision support
• Strong commercial acumen with experience balancing strategic thinking, analytical rigour, and business outcomes
• Deep expertise in marketing measurement, customer acquisition, experimentation, and performance optimisation
• Advanced SQL proficiency and experience working with modern cloud data platforms
• Experience with Sigma, Tableau, Power BI, or similar BI platforms
• Bachelor’s degree in Mathematics, Statistics, Economics, Engineering, Computer Science, Data Science, or a related field

Benefits

• Full-time employment
• Base salary
• Bonus
• Benefits at Fanatics (visit https://benefitsatfanatics.com/ for more information)