Lifecycyle Marketing Manager

Fictiv Exists to Enable Hardware Innovators to Build Better Products, Faster

Fictiv, coined the “AWS of manufacturing,” is a leading technology company transforming the $350 billion manufacturing industry. Our cutting-edge cloud platform uses AI and machine learning algorithms to help companies build hardware at the speed of software. Come join our growing team!

What’s in it for you?

Fictiv is looking for a rock-star Customer Lifecycle Marketing Manager to own the strategy and execution of end-to-end lifecycle marketing initiatives, ranging from 2nd order to 3rd and beyond, including retention and expansion strategies.

Impact In This Role

The focus is instilling loyalty and advocacy within our ever-growing customer base. Our ideal candidate will have an experimental mindset and be data-driven to the nth degree. They will have no problem rolling up their sleeves and working directly with sales, other marketers, customers, and product teams to understand the evolving wants and needs of the market, market conditions, and the customer journey to ensure that relevant programs, tactics, and experiments are being created for all stages of that customer journey to drive success.

You will report to the VP, Growth Marketing.

What You’ll Be Doing

  •  Develop and/or refine Fictiv’s customer lifecycle stages and ensure strategic initiatives for each stage of the customer journey, which include onboarding, engagement, and retention.
  •  Create and refine effective programs that leverage tenure and customer behavior data, and include a mix of triggered, targeted, and broad educational campaigns.
  •  Identify critical, measurable metrics (upsell, churn, lifetime value, conversion through the funnel, last purchase timeframes, general velocity/frequencies of purchase, etc.) for lifecycle programs encompassing a growth hacker mentality with the ability to test and scale rapidly.
  •  Work with the marketing communications team to leverage part and case studies, testimonials, and quotes, to leverage in LCM campaigns.
  •  Maintain positive and productive relationships with product marketing, product management, and engineering teams to ensure messaging of programs and product updates are accurate and meaningful to the developer persona.
  •  Partner with customer success and account executives to leverage customer interaction touch points and infuse personal, one-to-one programs.
  •  Conceptualize customer loyalty and referral marketing programs and experiments to drive 2nd purchases and beyond.
  •  Develop and maintain multi-channel nurture programs to re-engage, re-active, and lead first-time customers to become power users.
  •  Leverage Marketo and modern marketing tools (Drift, Printfection, Salesforce, Outreach, etc.) to develop automated campaigns that deliver the right message, to the right person, at the right time.
  •  Great collaboration with MarTech and RevOps teams as well as Field Marketing and our SDR team members.

Tool Set Experiences:

  • com
  • Marketo
  • Outreach

Third-party scoring tools

  • Printfection (or similar)
  • Appcues experience a plus

Desired Traits

  • A minimum of 5 years of experience in customer marketing, preferably at a digital manufacturing or eCommerce-based company that also supports an enterprise selling motion.
  • Experience upselling and cross selling products to existing customers.
  • A proven track record of delighting customers and creating successful marketing programs aimed at customers.
  • Advanced knowledge of audience segmentation through profile attribution and content/channel engagement.
  • Basic understanding of integrated marketing tech stacks and the flow of data between CRM, Business Intelligence Platforms and Automation Tools.
  • Expert in segmentation, list management, and email marketing best practices.
  • Experience implementing and measuring AB testing.
  • Knowledge of relevant regulations including CAN-SPAM, CCPA, and GDPR.
  • Strong communication skills without fear of over-communication.
  • This role will require effective collaboration and cross-functional coordination across internal and external contributors.
  • Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.
  • An understanding of the mechanical engineer persona and the buyer journey would be preferred.
  • You share our values, and work in accordance with those values.

Perks and Benefits

  • Competitive medical, dental, and vision insurance
  • 401K plan
  • Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness
  • Annual Education stipend
  • Parental leave programs
  • Paid volunteer days
  • Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need
  • And much, much more!

Fictiv is continuing to expand our remote US workforce. Recent hires include professionals located in:

Arizona (AZ), California (CA), District of Columbia, (DC), Delaware (DE), Florida (FL), Georgia (GA), Hawaii (HI), Iowa (IA), Illinois (IL), Indiana (IN), Kansas (KS), Massachusetts (MA), Maryland (MD), Michigan (MI), Minnesota (MN), Missouri (MO), North Carolina (NC), New Hampshire (NH), New Jersey (NJ), Nevada (NV), Ohio (OH), Oregon (OR), South Carolina (SC), Texas (TX), Tennessee (TN), Utah (UT), Virginia (VA), Washington (WA), West Virginia (WV), Wyoming (WY)

Interested in learning more? We look forward to hearing from you soon.

About Fictiv

Our Digital Manufacturing Ecosystem is transforming how the next rockets, self-driving cars, and life-saving robots are designed, developed and delivered to customers around the world.

This transformation is made possible through our technology-backed platform, our global network of manufacturing partners, and our people with deep expertise in hardware and software development.

We’re actively seeking potential teammates who can bring diverse perspectives and experience to our culture and company. We believe inclusion is the best way to create a strong, empathetic team. Our belief is that the best team is born from an environment that emphasizes respect, honesty, collaboration, and growth.

We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.

Tagged as:

  • This position has been filled

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