Go-to-Market Manager

About Fioro

At Fioro, we are building the gold standard for AI-powered communication training in sales.

We help large sales organizations (e.g., in energy, real estate, telecommunications, insurance, or banking) to stay one step ahead in every customer conversation. Our technology enables hyperrealistic conversations with AI customers and subsequent feedback from AI coaches, allowing sales professionals to practice real conversation situations, improve their skills, and achieve more deals.

Founded in 2024 in Munich, we are a rapidly growing B2B SaaS startup with a clear vision: to redefine how sales teams learn and communicate.

Our customers choose Fioro not just as a supplier, but as a partner who actively contributes to business success. Two examples demonstrate how this collaboration works:

• Oikos Group – Europe’s leading prefabricated house provider with owner Goldman Sachs Asset Management and three brands (Bien-Zenker, Hanse Haus, Living Haus) uses Fioro across the group.
• Energiekonzepte Deutschland (EKD) – One of Germany’s largest photovoltaic installers with over 1,300 sales partners has been using Fioro for over a year.

The result: six-figure annual revenues within three months of company founding and profitable growth since then.

Your Role

You will be our first hire in Go-to-Market – this means: You lay the foundation for our growth strategy and implement it operationally.

Together with the founding team, you develop and own initiatives across our three GTM pillars:

• Spears: Outbound enterprise sales in our ICP segment, account-based strategies, and strategic partnerships
• Seeds: Nurturing existing customer relationships, referrals (word of mouth), and expansion
• Nets: Inbound marketing, content, events, and brand building

You not only build concepts but also execute them hands-on – from initial idea through implementation to measurable impact. Your work significantly determines how we expand our customer base, how we are perceived in the market – and how fast we grow.

Your Responsibilities

• Manage the entire sales cycle: generate, qualify, and close customers in our ICP segment – from start to finish
• Systematically document customer successes and translate them into GTM materials
• Conceive and implement a referral program (landing pages, incentives, follow-ups)
• Set up and expand multi-media content strategy (SEO/blog, videos, social, etc.)
• Conceive and conduct online events (e.g., webinars, roundtables) and offline events
• Initiate media partnerships for brand building (podcasts, magazines, industry news)
• Indirect sales strategy: identify potential partners, conceive partner program, activate and manage
• Build our growth team together with the founding team

Your Qualifications

• You are an early adopter of AI and enthusiastic about its potential.
• You communicate clearly and confidently – in German and English, both written and spoken.
• You have first experience building or scaling companies – whether in a startup environment or with your own projects (ideally in a growth phase).
• You bring a strong sense for customers and entrepreneurial thinking to recognize problems, pain points, and needs of different companies.
• You have already led initiatives independently from start to finish – and are genuinely excited to do it again.
• You are a true team player and work well with different stakeholders.
• You want to build your commercial career on a strong product understanding.
• Plus point: You bring solid technical basic understanding.

Benefits

• An environment where you can really make a difference – we count results, not hours.
• A vibrant office culture in our beautiful office at the Englischer Garten
• Competitive salary plus equity – you directly benefit from our shared success.