Email Marketing Automation Strategist

Role Overview

This strategic role developing email communications for our Private Client Group (B2C) may just be the right opportunity for you! As a Global Email Marketing Analyst, you will help develop the email campaign strategy with the end goal of driving leads/ROI to meet business objectives across the Global email channel.

What You Will Do

Manage daily operations of the email marketing campaign setup, including advanced email journey building, content production, contact strategy design, audience segmentation, and email QA. Monitor marketing metrics and provide analysis of marketing campaigns and recommendations for enhancing effectiveness.

Why It Might Be a Fit

You will have the opportunity to develop lead generation programs that provide measurable improvement to meet goals, and identify potential process improvements and recommend solutions to management to improve efficiency and email engagement.

Requirements

• 2+ years of email lifecycle marketing experience, with focus on developing new campaigns
• 2+ years of email channel expertise, includes: CRM management, responsive creative/technical design, deliverability, list segmentation, and best practices
• Experience with major Email Service Provider (ESP) or CRM platform is required
• Experience with Selligent by Zeta is preferred
• Prior success with lead nurturing programs, audience segmentation, marketing automation, and content personalization efforts that have demonstrably improved conversion and engagement
• Experience using analytics and analytics tools to measure success and improve campaigns
• Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, deliverability and CAN-SPAM laws

Benefits

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care