Vice President of Demand Generation

Remote Full TimeOakland, CA, United States (Remote)Fivetran

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

Who We Are

Fivetran automates data movement out of, into and across cloud data platforms. We automate the most time-consuming parts of the ELT process from extracts to schema drift handling to transformations, so data engineers can focus on higher-impact projects with total pipeline peace of mind. With 99.9% uptime and self-healing pipelines, Fivetran enables hundreds of leading brands across the globe, including Autodesk, Condé Nast, JetBlue, Lufthansa, Morgan Stanley and Pitney Bowes, to accelerate data-driven decisions and drive business growth. Fivetran is headquartered in Oakland, California, with offices around the world.

About the Role

As the VP of Demand Generation for Fivetran, your primary responsibility will be to lead and manage a team of strong leaders and subject matter experts, including a global campaign team, customer acquisition team and marketing operations team. Your role will involve developing and executing strategies to generate demand and engagement with our target audiences, and drive customer acquisition and pipeline for the company’s data movement platform and products.

What You’ll Do

Strategy Development

  • Collaborate with the executive team to define the demand generation strategy and new customer acquisition strategy aligned with the company’s overall business objectives and target markets
  • This role will develop CAC and CPL strategy and budget guidelines for global teams, owning the playbook for how the teams maximize investment and results while continuing to maintain efficient spend


  • Provide leadership and guidance to the teams that report to this role, ensuring effective coordination, communication, and goal alignment
  • Foster a culture of continuous improvement, collaboration, and accountability
  • Develop and manage team goals, performance metrics, and professional development plans. Ensure that the team is equipped with the necessary skills, resources, and technology to support the company’s revenue growth goals

Team Development

  • Coach and develop team members, providing guidance, feedback, and support to enhance their skills, knowledge, and professional growth

Performance Tracking and Analysis

  • Monitor campaign performance metrics, lead generation activities, and customer acquisition efforts
  • Use data-driven insights to identify opportunities for improvement, optimize campaigns, and achieve objective and key results (OKRs)

Collaboration and Alignment

  • Work closely with cross-functional teams, including marketing, sales, product, and analytics, to ensure the demand generation efforts are aligned with sales goals and product messaging
  • Foster strong collaboration and communication channels across departments

Budget Management 

  • Develop and manage the demand generation and customer acquisition budget, allocating resources effectively to maximize campaign performance and return on investment (ROI)
  • Determine operations budget and the tool requirements needed for the team, including research, RFP development and selection and then working with marketing and systems team to manage deployment

Vendor and Agency Management

  • Collaborate with external vendors, agencies, and partners to leverage their expertise, resources, and technologies for enhanced demand generation outcomes

Overall, your role as the VP of Demand Generation will be crucial in driving the growth and success of Fivetran by building a strong demand generation function that drives new opportunities and pipeline for sales, acquires (at a cost effective CAC) new customers for the business and owns the top funnel, mid-funnel and conversion strategies that drive both self-service and sales-led go to market motions.

What You’ll Bring to the Table

  • Smart, collaborative and the right mix of bias for action while holding high standards for execution
  • You will be data driven and able to act as both player and coach when needed
  • Will be a domain expert for both campaigns and customer acquisition

Key Selection Criteria

  • 10+ years experience in a high-growth SaaS company(ies) with a minimum of 5+ years proven experience in a senior marketing leadership role(s)
  • Proven track record of driving revenue growth through operational efficiency, data-driven decision-making, and strategic planning
  • Strong working knowledge of Marketing systems, strategies, and best practices
  • Demonstrated ability to develop and execute campaigns and programs
  • Expert analytical and problem-solving skills
  • Excellent leadership skills, with the ability to effectively work collaboratively with global cross-functional teams, located throughout North America, EMEA and APAC
  • Leader who is thorough, organized and able to handle a wide range of complex issues, with the ability to articulate a vision, set of goals, and a game plan while  inspiring others to embrace and follow the plan
  • Exceptional communication and presentation skills, both verbally and in writing
  • Strong project management skills and organizational skills, with the ability to prioritize and manage multiple projects simultaneously, such as building new processes and dismantling current processes that no longer fit
  • Strongly preferred: Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus

The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.

This range represents base salary only and does not include incentive for sales roles, equity, or  benefits, if applicable. 

Pay Range

$300,000—$350,000 USD

Perks and Benefits

  • 100% employer-paid medical insurance*
  • Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
  • RSU stock grants
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team building activities
  • Monthly cell phone stipend
  • Recharge, reenergize, and pursue personal and professional goals with a 30 day paid leave after 5 years

*may vary by country – please reach out to your recruiter for more information

To learn more about Fivetran’s benefits by region – click here.

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

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