Specialist, Consumer Marketing Intelligence

We made history and now we work to transform the future – for our customers, our communities and our families. You’ll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Requirements

• Support analysis of brand health, campaign performance, and consumer behavior to identify key drivers of consumer engagement and business outcomes.
• Consolidate insights across sources (e.g., brand health studies, campaign attitudinal and behavioral metrics, creative testing, retail/share data, digital analytics) to provide a cohesive view of performance
• Partner with Marketing Communications and Media teams to evaluate campaign effectiveness and inform optimization opportunities
• Monitor key metrics and trends, highlighting risks and opportunities (e.g., shifts in brand health metrics, campaign performance, competitive activity)
• Develop clear, concise deliverables (summaries, charts, executive slides) that translate data into actionable insights
• Support design and execution of test-and-learn plans (e.g., messaging A/B tests, audience strategies) and track results against defined KPIs
• Maintain reporting cadence for key initiatives, ensuring alignment between leading indicators (brand metrics, site metrics) and lagging outcomes (sales, share)
• Contribute to continuous improvement of measurement frameworks, tools, and processes