Demand Generation Manager

Remote Full TimeNew York, NY, United States (Remote)FreeWill

FreeWill is an award-winning, social-good startup that has partnered with 1000+ nonprofits who support our mission while raising more than $7B in bequests to charities since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s “Top 50 Philanthropists” list.

All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.

In the last 5 years, we’ve grown from 5 people to 200+ (all smart, tenacious, and kind), and continue to grow. We’d love to have you be a part of this adventure. Check us out on Glassdoor!

Full-time •  Excellent Benefits • Work from Anywhere in the US (except CO, AL, or LA)

About the role

We are looking for a Demand Generation Manager who will serve as an integral bridge between our growing and dynamic marketing team and the large sales team we support, optimizing efficiency across the sales funnel and targeting ideal customers with laser-like focus.  We are looking for a data-driven marketing leader experienced with multi-channel and account-based marketing to own, execute and optimize our B2B marketing strategy aimed at nonprofit development leaders.

This role will work closely with our marketing, sales, partner success and revenue ops teams to concept, develop, implement, measure, and improve inbound, outbound and upsell marketing campaigns, events, and initiatives that generate qualified leads, educate prospects at all stages of the customer journey, and increase sales velocity.

This role reports to our VP of Marketing, Dina Pradel, and can be remote or based out of New York City.

FreeWill has set compensation and a non-negotiation policy for fairness reasons (we don’t think that an individual’s pay should be determined by how comfortable they are negotiating). As a result, we like to be transparent and up front about the compensation. When we make an offer, we provide multiple options so that employees can choose between compensation packages that prioritize salary or stock options. The offers for this role will be between $115,000 and $125,000.  We have also historically offered annual raises based on performance evaluation and cost of living.

Responsibilities

  • Execute a comprehensive digital marketing strategy, owning the design, planning, and optimization of demand generation programs (digital and social media advertising, webinars, product demos, outbound campaigns, etc.) targeted to specific non-profit verticals and buyer personas to nurture leads, drive conversions, and build sales pipeline
  • Work cross-functionally with product marketing, ops and sales to execute a variety of initiatives that help us target prospects and customers in all phases of the buying cycle
  • Drive activation of key marketing programs by the sales teams, and conversely, communicate buyer and sales team pain points back to marketing leadership
  • Develop and automate cadences and campaigns in conjunction with our sales and SDR teams to appeal to our various buyer personas and prospects at various stages of the consideration process
  • Launch an account-based marketing program and develop attendant KPIs to gauge its success:
    • Develop initiatives to target nonprofits that meet our ideal customer persona criteria and support account executives in reaching top accounts in their territories
    • Coordinate key account marketing, working with the sales and partner success teams to conceptualize and implement outbound campaigns to national chapter-based nonprofits
    • Work with our faith team to design outreach specifically for congregations and houses of worship
  • Manage our field marketing program, including budgeting, planning and coordinating speaking engagements and attendance at trade shows with the broader FreeWill team, and overseeing lead capture and follow-up
  • Develop consistent thought leadership in conjunction with our content marketing team, in the form of reports, conferences, playbooks, infographics and other lead generation pieces and optimize their use in the sales process

Requirements

  • A creative, analytical digital marketer who thrives on making data-driven decisions to optimize performance across channels including SEM and SEO
  • 5+ years of experience in demand generation, performance marketing and/or B2B marketing, preferably in a swiftly growing SaaS company
  • Hands-on experience with marketing automation and CRM software required –  Hubspot preferred
  • Familiarity with account-based marketing tactics and tools
  • Event management and field marketing experience strongly preferred
  • Demonstrated ability to drive results and work successfully cross-functionally
  • Willingness to experiment and adapt approach based on data
  • Strong communication and presentation skills
  • Intellectual curiosity that drives a willingness to learn and take on new challenges
  • Comfortable moving quickly in a fast-paced environment
  • Project management and problem-solving mentality
  • Bonus: Knowledge of non-profit organizations and their development challenges

Benefits

In addition to the immense personal and professional satisfaction you’ll gain from helping to raise $1T for high impact nonprofits in a kind and joyful work environment, full time employees at FreeWill are eligible for the following benefits:

  • Work from home
  • Unlimited PTO
  • Flexible hours
  • Competitive salary
  • Commuter benefits
  • Company stock options
  • 401k
  • Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage)
  • Short-term and long-term disability insurance
  • Life and AD&D insurance
  • Free One Medical membership
  • Paid parental leave for all parents

Perks

  • Option to work from our new, beautiful NYC office, located in the Financial District
  • Fully paid trips, such as an annual work retreat in a relaxing location
  • Regular (virtual) team events
  • $250 monthly co-working budget which can be used for local co-working spaces (for team members located outside of the NYC metro only).
  • $300 annual budget to outfit your home office or cover utility bills
  • $1,000 referral bonuses for growing our FreeWill community
  • $1,000 annual professional development budget

FreeWill is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.

We are a remote-first company that’s able to hire in 47 states and D.C. Unfortunately, we are unable to hire in Colorado, Alabama, or Louisiana at this time. We are unable to sponsor visas or transfers at this time.

Don’t check off every box in the requirements listed above? Please apply anyway! Studies have shown that marginalized communities – such as women, LGBTQ+ and people of color – are less likely to apply to jobs unless they meet every single qualification. FreeWill is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings!

Don’t check off every box in the requirements listed above? Please apply anyway! Studies have shown that marginalized communities – such as women, LGBTQ+ and people of color – are less likely to apply to jobs unless they meet every single qualification. FreeWill is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. You may be just the right candidate for this role or another one of our openings!

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To apply for this job please visit boards.greenhouse.io.


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