Product Marketing Lead, Core

We’re looking for a strategic and hands-on product marketer to lead product marketing for FreshBooks’ core suite, built for solo entrepreneurs and small business owners. The ideal candidate has 7+ years of product marketing experience in B2B software, a strong preference for experience supporting SMB or professional services customers, and a proven track record of leading product launches and other GTM initiatives.

Requirements

• Develop and maintain a deep understanding of our market, competitive landscape, and core customer segments, and champion those insights across the business to inform strategy and priorities.
• Contribute customer research and insight generation for our core ICPs, translating findings into positioning, messaging, and roadmap recommendations that reflect real customer needs.
• Partner closely with product managers to influence roadmap prioritization, bringing a customer and market lens to product decisions.
• Lead end-to-end go-to-market for product launches and feature releases within your portfolio, from strategy and positioning through execution and results.
• Drive adoption and expansion by partnering with product managers and expansion marketers to design and run experiments and programs that deepen our relationship with existing customers.
• Develop messaging, content and enablement programs that equip the organization to tell a clear, consistent, and compelling story about our products to our market, customers and prospects.
• Define success metrics for your initiatives, establish reporting frameworks, and ensure executive and cross-functional stakeholders are consistently informed about progress against goals.

Benefits

• Competitive salary
• Stock options
• Flexible work hours
• Opportunities for professional growth and development